Partner Marketing Manager

Partner Marketing Manager Job Description Template

Our company is looking for a Partner Marketing Manager to join our team.

Responsibilities:

  • Track leads generated from partner events;
  • Act as the main interface between the partnership and marketing teams;
  • Produce partner related content such as case studies and win wires to drive partner channel sales and awareness;
  • Identify, plan and execute memorable in person event experiences that align to business goals and objectives;
  • Report and analyze program performance and sales pipeline to ensure ROI for investments and efforts;
  • Manage partner level program plans, project managing efforts to achieve next level rank;
  • Actively promote partner engagement by planning and producing awareness activities such as content, events and campaigns;
  • Work with partner managers to create quarterly partner plans that generate market awareness and drive opportunities with and through the channel;
  • Developing and directing the development of partner-focused content and collateral;
  • Review and refine partner presence on website;
  • Maintain positive and productive relationships with key partners;
  • Evaluate the performance of partner marketing programs and recommend improvements;
  • Develop joint marketing plans based on market trends and customer needs;
  • Create internal and partner sales enablement for joint solutions;
  • Offer strategic recommendations for existing and new partner opportunities.

Requirements:

  • Strong content writing skills;
  • A strong understanding of branding with excellent written and verbal communication skills and strong attention to detail;
  • Good understanding of and social media & digital marketing;
  • Strong passion for online education and understanding of the higher education landscape;
  • Comfort with understanding and interpreting marketing performance reports and communicating their results;
  • A track-record of building measurable B2B /B2C programs and marketing communications efforts that deliver against bold business goals;
  • 5- 7 year of marketing / Partner marketing experience around PIM and eCommerce related products;
  • At least five years Marketing/ Partner marketing experience in an IT product Environment, especially around Product Information Management solutions;
  • BA/BS and 3+ years of relevant experience in marketing or equivalent practical work, with at least one year in partner or channel marketing;
  • Ability to travel;
  • Proven writing and storytelling. You have writing samples to share;
  • Highly organized. You can plan a project without missing a beat;
  • Intellectually curious and unafraid to get your hands dirty analyzing what’s working and what’s not;
  • B2B SaaS Experience;
  • Even better: Experience / Understanding of our core market (incident management, DevOps, Site Reliability Engineering).