Public relations (PR) directors manage communications campaigns and strategy for their organisation or clients.
PR Account Director Job Description Template
Our company is looking for a PR Account Director to join our team.
Responsibilities:
- Provide strategic oversight to the team and for our clients;
- Work on agency council brand teams with other ad agencies and digital agencies;
- Be the lead on core teams making Simple, Surprising, and Significant campaigns;
- Support organic growth for existing clients;
- Work with internal leadership to establish goals, performance metrics, and growth matrixes for account team members;
- Manage the politics and personalities of working with C-Suite clients at big companies;
- Nurture our client relationships;
- Manage multiple account and media relations teams to get more results for our clients;
- Manage editorial calendars and overall PR plans;
- B2c, b2b, b2e;
- Conduct high-energy media training sessions;
- Translate client asks into actionable creative briefs and scopes;
- Direct our copywriting teams to write better pitches and press releases;
- Lead and mentor junior team members to develop industry skills;
- Drive progress forward.
Requirements:
- Bachelor’s Degree or higher;
- Excellent verbal and written skills;
- Your own extensive network of potential media and client contacts;
- Ability to read a room and tailor your message and style for the audience;
- Ability to mentor/nurture/and service clients and team;
- A natural inclination to stay connected on email, SMS, phone, and social media;
- Experience working on agency teams for large brands with complex marketing campaigns;
- An amazing ability to stay organized and manage complex projects;
- Excellent leadership and management skills;
- Ability to act as primary manager and strategist at client meetings.