Programmatic Media Manager

Programmatic Media Manager Job Description Template

Our company is looking for a Programmatic Media Manager to join our team.

Responsibilities:

  • Partnering with Verizon Media Group on driving the product roadmap and expanding their programmatic capabilities into the broader marketplace;
  • Educating internal teams on the evolution of programmatic technology, what’s leading in the marketplace and what tech can be utilized;
  • Developing and executing bold, innovative strategies for Verizon’s approach to programmatic buying;
  • Write a detailed program and test briefs and evolve platform KPIs and reporting, as learnings dictate;
  • Design and implement robust test frameworks that measure the incremental impact of Display marketing on online and offline revenue;
  • Formulate and execute end-to-end creative tests with the goal of driving personalization, relevance, and improved creative engagement;
  • Proven record of developing media strategies – will be responsible for driving proposals audience and creative strategies.

Requirements:

  • 2+ years working knowledge in Display Media activation, focusing on conversion driving strategies & tactics;
  • Excellent analytical skills with a proven ability to drive the evolution of a program through the application of data insights;
  • Excellent communication skills, both written and oral, with an ability to distill complex ideas into easily understandable stories;
  • Bachelor’s degree required. Digital agency experience preferred;
  • Knowledge of relevant Programmatic Display ad tech (e.g. DCOs, DSPs, ad servers, GDN, DV360, Media Math, Thunder, Flashtalking);
  • Curiosity, proactively digging beneath the superficial to identify relevant, information-based facts;
  • Highly organized and detail-oriented, with the ability to juggle competing priorities within tight timeframes;
  • 4+ years of digital marketing experience, managing digital campaigns to acquire & engage users throughout the funnel;
  • Proven track record of developing and implementing rigorous test and control programs;
  • Experience with marketing, especially Database, Direct, Email, and Interactive Marketing – ideally in a multi-channel, retail environment;
  • Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools;
  • Strong eye for creative QA.

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