Public Relations Vice President Job Description

The Vice President of Public Relations ensures that all external communications result in positive public relations. Plans and directs all aspects of an organization’s public relations policies, objectives, and initiatives. Being a Vice President of Public Relations requires a bachelor’s degree. Maintains public good will towards the organization. In addition, Vice President of Public Relations demonstrates expertise in a variety of the field’s concepts, practices, and procedures. Typically reports to top management. The Vice President of Public Relations manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. Working as a Vice President of Public Relations typically requires 8+ years of managerial experience.

Public Relations Vice President Job Description Template

Our company is looking for a Public Relations Vice President to join our team.

Responsibilities:

  • Measurement: Work with PR team to develop measurement and reporting processes to assess and share results on a regular basis;
  • Annual plan: Develop and execute the annual media relations plan for assigned business areas as part of the broader marketing plan;
  • Team mentorship and fostering an environment built on kindness, respect and accountability;
  • Revenue under management consistent with agency goals;
  • Is comfortable managing relationships with C-Level clients;
  • Manage prospects through the RFP process and proactively pitching companies that excite our team;
  • Builds effective scopes that deliver on client goals;
  • Recruit and manage a communications team to support the development and execution of the communications strategy;
  • Bachelor’s degree in journalism, communications, or related field is required;
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification;
  • Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the organization;
  • Promotes a culture of high performance and continuous improvement that values learning and a commitment to quality;
  • Develop and implement an integrated strategic communications plan to advance brand identity;
  • Manage, mentor and develop staff using a supportive and collaborative approach on a consistent basis;
  • Creative and thoughtful on how new media technologies can be utilized.

Requirements:

  • Full medical and dental benefits;
  • Cell phone reimbursement;
  • Dog friendly work environment;
  • Ability to turn ideas into actionable plans that align with business goals and generate public relations results;
  • Excellent vacation policy including office closure between Christmas and New Years;
  • Work from Home Friday’s;
  • Leadership experience in growing an agency practice area and/or successful client portfolio;
  • A strong work ethic and an ability to be a self-starter;
  • Outstanding written communication and editing skills;
  • Strong listening ability with creative, analytical and strategic skills. Resourceful and detailed approach;
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification;
  • Bachelor’s degree in journalism, communications, or related field is required;
  • Team mentorship and fostering an environment built on kindness, respect and accountability;
  • Revenue under management consistent with agency goals;
  • Manage prospects through the RFP process and proactively pitching companies that excite our team.