Regional Marketing Director Job Description

Regional Marketing Director Job Description Template

Our company is looking for a Regional Marketing Director to join our team.

Lead new market launch strategy for domestic markets;
Work in close partnership with Operations leadership to understand operational capabilities and/or limitations;
Report on regional trends, cultivating an agile culture and pivoting marketing plans based upon the state of the business;
Evolve our community partnership strategy at a regional level based upon national CSR strategy;
Constantly ideate, create and develop local marketing programs that drive brand and/or traffic;
Keep Regional Marketing team accountable to goals, plans and budget;
Build and execute an always-on local marketing strategy in The Wing’s key regions;
Identify, test, adopt and amplify best practices in each region and share learnings across national and global teams;
Support HQ in determining hiring requirements and roadmap for North America;
Manage and adhere to the field marketing budget;
Ensure all field marketing programs comply with local data privacy regulations;
Set quarterly objectives/goals for team members and agencies with regular reporting back to HQ;
Partner closely with events and programming team to coordinate in-space and regional events that best drive brand marketing and community goals;
Work with HQ and field teams to create a cohesive marketing calendar for both local and HQ initiatives;
Manage and lead execution of regional marketing activities by hiring, training, and managing field marketing team.

Hungry to test and learn local promotions and grassroots community outreach;
Possesses a strong ability to develop and lead a team through coaching, training and mentoring;
Excellent written and verbal communication skills;
Able to develop high-level marketing strategies and a strong understanding of the technical, financial and operations of the industry;
A good balance of creativity and analytic skills;
Five or more years of field marketing leadership experience;
Ability to understand the impact of decisions on other areas of the business;
Ten or more years in b-to-b marketing;
Experience marketing, positioning and differentiating similar products and services;
Strong project management skills with experience developing and executing marketing strategy successfully while collaborating cross-functionally;
Leadership and initiative to drive business objectives;
Record of consistently producing results on time and within budget;
Collaborative and team oriented, with a history of managing and mentoring others on their team;
Strong objection handling and conflict management skills;
Exceptional planning, project and agency management skills.