Senior PR Account Executive Job Description Template
Our company is looking for a Senior PR Account Executive to join our team.
Responsibilities:
- Oversee account budgets, completing monthly billing on-time;
- Develop relationships with key influencers and manage these relationships for client benefit;
- Efficiently manage time to meet client deadlines, stay on budget and engage in NST operations, team building and promotion;
- Pitch and maintain relationships with reporters and media outlets relevant to clients’ success;
- Write and edit public relations plans, press releases, pitches, collateral material, video scripts, social media content and more;
- Manage outside vendors and contractors;
- Coordinate with public affairs team on outreach to elected officials and local government;
- Lead execution of public relations and marketing communications activities;
- Juggle competing deadlines and expertly manage time;
- Develop smart, effective pitches for news announcements and trend pitching;
- Contribute to creation of plans, strategies and messaging;
- Provide insightful analysis of coverage and announcement recaps for clients;
- Work closely with trade and business media to shape and control communications that are in line with overall client and account objectives;
- Manage interns; mentor AAEs and AEs;
- Drive efforts around booking media tours, news pre-briefs for clients, relationship building meetings.
Requirements:
- Ability to gather and analyze data effectively;
- Skilled multi-tasker;
- 4 years minimum experience;
- Solid understanding of social media and digital strategies;
- Strategic thinker;
- Experience managing influencer outreach campaigns a plus;
- Proven track record of securing local, national and trade media coverage;
- Excellent writing, communication, and presentation skills;
- Bachelor’s degree in public relations or related field.