Senior PR Account Executive Job Description

Senior PR Account Executive Job Description Template

Our company is looking for a Senior PR Account Executive to join our team.

Responsibilities:

  • Oversee account budgets, completing monthly billing on-time;
  • Develop relationships with key influencers and manage these relationships for client benefit;
  • Efficiently manage time to meet client deadlines, stay on budget and engage in NST operations, team building and promotion;
  • Pitch and maintain relationships with reporters and media outlets relevant to clients’ success;
  • Write and edit public relations plans, press releases, pitches, collateral material, video scripts, social media content and more;
  • Manage outside vendors and contractors;
  • Coordinate with public affairs team on outreach to elected officials and local government;
  • Lead execution of public relations and marketing communications activities;
  • Juggle competing deadlines and expertly manage time;
  • Develop smart, effective pitches for news announcements and trend pitching;
  • Contribute to creation of plans, strategies and messaging;
  • Provide insightful analysis of coverage and announcement recaps for clients;
  • Work closely with trade and business media to shape and control communications that are in line with overall client and account objectives;
  • Manage interns; mentor AAEs and AEs;
  • Drive efforts around booking media tours, news pre-briefs for clients, relationship building meetings.

Requirements:

  • Ability to gather and analyze data effectively;
  • Skilled multi-tasker;
  • 4 years minimum experience;
  • Solid understanding of social media and digital strategies;
  • Strategic thinker;
  • Experience managing influencer outreach campaigns a plus;
  • Proven track record of securing local, national and trade media coverage;
  • Excellent writing, communication, and presentation skills;
  • Bachelor’s degree in public relations or related field.