Senior Research Manager Job Description Template
Our company is looking for a Senior Research Manager to join our team.
Responsibilities:
- Build a repository of case studies to leverage for client pitches;
- Provide monthly updates to senior leadership about study activity, pacing towards budget, and performance;
- Oversee an Analyst/Sr. Analyst and ensure that they’re well-positioned to assume the day-to-day management of study execution;
- Monitor study results to ensure they’re in line with client expectations;
- Implement best practices in terms of study and survey design while ensuring all stakeholders have an opportunity for input;
- Maintain a presentation providing the sales team with an overview of our brand study offerings and keep the presentation updated;
- Serve as the POC with the sales team and guide them through the study process;
- Serve as client-facing expert on research capabilities and oversee the execution of all research studies;
- Have a clear understanding of the best way to execute these studies (i.e. vendor vetting, sample selection, survey design, methodological practice);
- Consistently evaluate vendors and methodologies in the marketplace to ensure we’re adequately positioned to prove the value of advertiser spends;
- Serve as the subject matter expert on brand studies, having a clear POV on the best option for each client;
- Proactively identify new trends and opportunities which the business should act upon;
- Develop insights which give a deep understanding of our current brand positioning and purpose;
- Deliver inspirational, action orientated and professional standard research;
- Provide inspiring insight which helps inform the development of marketing concepts and creatives.
Requirements:
- Comfort with running research studies yourself, from end to end;
- Comfort with generating insight to fuel the creative development and marketing planning process;
- You know when to be scrappy and when to hold the line on methodological rigour;
- Engaging, inspiring and clear communicator. A proven track record of socialising and embedding research findings to drive business outcomes;
- Understanding of how to work with modern, agile research techniques;
- Advanced experience with quantitative research techniques. Bonus points if you’re comfortable with SPSS, Survey Monkey or Qualtrics;
- Comfort with working with and influencing at senior levels;
- 10+ years of market research and customer insight experience;
- Understanding of the nuances of running multi market, Global research studies. Bonus points if this includes experience of working in emerging markets.