Paid Media Analyst Job Description Template
Our company is looking for a Paid Media Analyst to join our team.
Responsibilities:
- Work closely with functional groups to define data collection requirements and ensure results are measurable and actionable;
- Develop benchmark performance across all digital products and channels;
- Regular monitoring and analysis of the performance of a portfolio of campaign websites via Google Analytics;
- Keep a pulse on the latest measurement methodologies to measure the efficacy of campaigns across digital marketing channels.
Requirements:
- Understanding of online advertising planning, buying and performance metrics;
- Strong Excel skills required; pivot tables a must;
- 3-5 years of experience in digital marketing/analytics;
- High-level understanding in viewability & invalid traffic;
- Must have strong communication and presentation skills, and work well within a collaborative team environment.