Paid Search Specialist Job Description Template
Our company is looking for a Paid Search Specialist to join our team.
Responsibilities:
- Ongoing paid search optimization, targeting improvements, and keyword expansion efforts;
- Work closely with external partners and vendors including Google and Microsoft;
- Create and maintain reporting to demonstrate results and track performance over time;
- Perform daily account and campaign operations, including:New account setup;
- Responsible for day-to-day campaign management, budgets and optimizations in support of client goals;
- Manage timely, accurate execution of all direct response campaigns;
- Build and maintain self-serve and managed service programmatic campaigns;
- Provide ongoing analysis and optimization of live media based on internal and external media performance reports;
- Prepare presentation materials for client meetings and regular campaign reporting;
- Responsible for keeping innovation and technology at the forefront of campaign planning;
- Stay on top of advertising and theater industry trends and keep Agency’s media planning relevant, cutting-edge, and competitive.
Requirements:
- Detailed oriented;
- Bachelors Degree in a relevant field, 1+ years of experience with solid track record in lead generating experience preferably at an agency;
- Microsoft Advertising Certified Professional, Google Ads, and Google Analytics certifications preferred;
- Understanding of how cookies, ad service, and performance tracking works;
- Solution finder;
- Basic understanding of SEO best practices;
- Proficient in G Suite and Microsoft Office;
- Strong presentation and communication skills;
- Ability to adapt in a fast-paced environment;
- Must be able to read basic webpage source code;
- Strong work ethic;
- Possess knowledge of SEM strategies to maximize campaign performance;
- Understanding of mobile, video and 3rd party ad serving;
- High level of organization;
- Professional conduct within and outside the office while conducting agency business.