Search Engine Marketing Specialist Job Description

Search Engine Marketing Specialist develops, optimizes, and executes search engine marketing plans and campaigns to ensure revenue, budget, ROI, and other business goals are met. Analyzes data and identifies trends in order to expand and optimize database. Being a Search Engine Marketing Specialist manages pay-per-click (PPC) campaigns. Typically requires a bachelor’s degree. Additionally, Search Engine Marketing Specialist typically reports to a manager. The Search Engine Marketing Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Marketing Specialist typically requires 2 -4 years of related experience.

Search Engine Marketing Specialist Job Description Template

Our company is looking for a Search Engine Marketing Specialist to join our team.

Responsibilities:

  • Work with the digital marketing and web development teams to set-up benchmarking to track, report, and analyze KPI’s, initiatives and campaigns;
  • Perform ongoing paid keyword discovery, expansion and optimization;
  • Report findings and recommendations to both Digital Marketing Director and directly with clients;
  • Help optimize copy and landing pages for paid search engine marketing campaigns;
  • Research and analyze competitor advertising links;
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Requirements:

  • Minimum 2 years’ proven commercial SEM experience and success managing PPC campaigns across primarily Google’s Paid search platform;
  • Experience in Bing, Linkedin and Facebook’s Ad platforms would be a huge advantage;
  • Proven competence in setting up conversion tracking for campaigns and reporting within Google Analytics;
  • Comfortable in performance marketing, conversion, and online customer acquisition;
  • Some familiarity with A/B and multivariate experiments;
  • Bachelor’s degree or equivalent business experience;
  • Well versed in Google Analytics and Google Search Console;
  • A working knowledge of HTML, CSS, and JavaScript development.