Freelance Art Director Job Description

Freelance Art Director Job Description Template

Our company is looking for a Freelance Art Director to join our team.

Manage seasonal campaign shoots and serve as liaison of CHNY to greater global Carolina Herrera team;
Design and develop mockups for potential collaborations;
Design and develop evites for market and trunk shows for RTW and other collections as needed;
In charge of printed assets for market week ( product knowledge booklet, House collection, Best sellers, collection one sheet);
Set up and release packaging, advertising, and collateral mechanicals as needed;
Set up templates, create and support PPTs for President and Marketing/Communication Team;
Ensure continuity in visual and brand messaging across all social / digital channels;
Manage content creation leading up to, during and after the show and photographer/video briefs;
Set up mailers and event e-vites for our retail marketing as needed;
Manage CRM asset creation, email marketing, digital asset send-outs, and digital mailers;
Assist and supply VM team with any market needs and support with store redesigns as needed;
Manage content updates and format digital assets for brand Word Press-backed website and (TC) eCommerce website;
Oversee and execute design and usability updates of existing web-based applications and platforms;
Oversee and manage the photographer and video team for runway shows;
Work with the Creative Director and VP of M/C to develop conceptual, typographic and photographic directions for all print and digital collateral.

Proficiency in Photoshop, InDesign, Illustrator, PowerPoint; UX/web knowledge a plus;
Exceptional portfolio demonstrating conceptual thinking and creative execution;
3-5 years of related industry experience;
Bachelor’s degree in graphic design, interactive design or advertising;
Knowledge of best practices in digital marketing, including SEO, keywords, and copy;
Strong graphic design skills and proficiency with CS5;
Understanding of shooting and editing digital photos and videos with experience in photo art direction both on set and off;
Provide samples of impeccable web design sensibility;
Minimum 5 years of Web / Internet / Digital design / Graphic Design;
Has a solid understanding of site functionality, architecture, intuitive user interfaces and navigation;
Complete fluency in Photoshop, Illustrator, Dreamweaver/HTML and InDesign. Other UI/UX tools;
Strong planning, organizational and project management skills;
Must have an excellent eye for UX, typography, layout, and color;
Must have demonstrated expertise in creating marketing/print/digital solutions graphic design solutions;
Familiarity with social networking feature sets / dashboards.