Paid Media Specialist Job Description Template
Our company is looking for a Paid Media Specialist to join our team.
Responsibilities:
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals;
- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
- Maintain a documented system of SEM policies and procedures;
- Keep pace with search engine and PPC industry trends and developments;
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
- Ensure that all reporting and client interaction is completed as scheduled;
- Monitor and evaluate search results and search performance across the major search channels;
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives;
- Ability to structure campaigns with relevance and precise targeting;
- Manage paid search marketing campaigns with Google Ads, Facebook, and other paid media outlets;
- Manage end-to-end digital media campaigns and discover new opportunities for paid advertisement;
- Oversee and manage all digital campaign budgets, KPIs, ROI, traffic, and analyze trends to determine campaign success;
- Optimize the performance of existing marketing campaigns. Work diligently to multiply our ROI from ongoing efforts;
- Have a passion for data. Track and analyze sales, marketing, and conversion rate data in spreadsheets;
- Keep up to date with new marketing strategies and promotional outlets. When in doubt, be willing to launch a new marketing campaign.
Requirements:
- Complete and thorough understanding of Google re-marketing;
- Desire to help others succeed;
- Up-to-date with the latest trends and best practices in paid search and paid social media;
- Strong analytical ability;
- Drive to take initiative;
- Advertising spend management;
- Ability to strategically manage A/B and multivariate testing;
- Curiosity and desire to experiment;
- Understanding of content optimization;
- Solid knowledge of SEO;
- Proven experience managing at least $100,000/month across paid digital campaigns;
- Experience managing Google Ads, tag management, Facebook, Instagram, and Google Analytics;
- Demonstrated proficiency in social ads management with positive ROI;
- At least 3 years of agency experience;
- Positive attitude, with an appetite for personal and professional development.