Social Media Coordinator Job Description Template
Our company is looking for a Social Media Coordinator to join our team.
Responsibilities:
- Create and publish relevant, original, high-quality content;
- Strive for excellence across your work for Fusion One Marketing;
- Daily posting and engagement with user-generated content on social media channels;
- Analyses and reports audience information and demographics, and success of existing social media projects;
- Identify gaps in the industry and recruit businesses or events as appropriate;
- Monitor and act on trends in social media tools, applications, channels, design and strategy;
- Developing content contributor’s campaign within the client population of students, administrative offices, etc;
- Deliver on Social Channel KPI’s (ie., Referrals, ROI, Followers, Engagement, Lead Generation, SEO);
- Manage all social platforms: Pinterest, Instagram, Facebook, Twitter, YouTube;
- Analyze, review and report on effectiveness of campaigns in an effort to maximize results;
- Work with the Website Development team to publish content;
- Use data to measure success and growth on various self-set KPIs such as engagement rate, follower growth, etc;
- Researching and reviewing social media marketing and social content development best practices;
- Develop organizational elements to implement a proactive process for capturing loyal and satisfied customers;
- Develop relevant content topics to reach the companys target customers.
Requirements:
- Demonstrated interest in the hospitality/tourism industry;
- Excellent multitasking skills;
- Possess excellent communication, organizational and creative thinking skills;
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business;
- Strong interpersonal and communication skills;
- Work well in a virtual office setting;
- Experience with social media marketing tools;
- Ability to travel regularly around the state during work hours and occasionally on longer trips for conferences and seminars;
- Provide a well-defined virtual office setting/environment in which to work;
- Deep affinity for brand identity, luxury, design, and visuals;
- High school diploma or GED required; some post high school education or training preferred;
- Used social media for business purposes;
- Pleasant/friendly demeanor and an outgoing personality;
- Experience managing a brand or organization’s social media platforms;
- Analytical, and able to identify trends in social data utilizing programs such as Google Analytics, Facebook Insights, Twitter Insights, etc.