Marketing Automation Manager Job Description Template
Our company is looking for a Marketing Automation Manager to join our team.
Responsibilities:
- Make suggestions on how to invest ROI to ensure efficiency in future processes/campaigns;
- Track metrics from start to finish;
- Streamline the lead management processes and be able to clearly identify new leads through Salesforce and Pardot;
- Monitor engagement;
- Report on metrics and make suggestions to optimize where seen fit;
- Set in place automation rules, triggers, clean up fields in Salesforce and make sure they are firing with Pardot as well;
- Optimize digital marketing efforts (SEO/SEM, PPC, Social Channels);
- Technical and daily management of marketing automation platform (Marketo) and email campaign management;
- Other duties as assigned;
- Build message automation from start to finish, including audience development, triggers, messaging, and list management;
- Develop and own a holistic omni-channel messaging strategy that optimizes the student path to application submission and maximizes lifetime value;
- Collaborate with key stakeholders (all marketing functions and sales) to execute programs, campaigns, and activities;
- Plan and implement multi-channel nurture campaigns that engage students and drive student submissions;
- Support marketing initiatives with data for more informed strategy, creation, categorizing, administration, execution, and analysis;
- Own the marketing data stack.
Requirements:
- 5+ years of professional experience in marketing analytics, business analysis, budget management, or comparable analytics position;
- Marketo and/or Pardot certification preferred;
- Bachelor’s degree in Business, Marketing, Finance, Statistics, Computer Science, Mathematics or related field;
- Proven ability to succeed in a B2B marketing environment, integrating with sales and driving qualified leads;
- Must be highly motivated, self-starter with proven marketing and lead generation knowledge;
- BA/BS degree in Marketing or related fieldStrong organizational skills with an attention to detail and ability to multi-task;
- Experience in configuring and managing funnel statistics via CRM and Marketing Automation software (Pardot or other MA software);
- Organizational and time management skills required;
- Working experience with Google Analytics, Salesforce, Pardot, and other Business Intelligence suites or other Marketing Database Management Systems;
- Experience administering CRM systems preferred (eg: Salesforce);
- Experience working with cross functional teams, leadership positions preferred;
- Experience and expertise in financial modeling required;
- Sirius Decisions Demand Unit Waterfall methodology experience preferred;
- Excellent troubleshooting and problem-solving skills with system infrastructure in mind;
- Excellent written, verbal and presentation skills.