Associate Marketing Manager Job Description Template
Our company is looking for a Associate Marketing Manager to join our team.
Responsibilities:
- Works closely with external agencies, often working with partners who can drive social engagement and manage back-end fulfillment and processes;
- Manage marketing initiatives and activities within the marketing department;
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web);
- Manage and update company database and customer relationship management systems (CRM);
- Quantitative and qualitative data analysis;
- Develop marketing campaigns around monthly spotlights, social and digital content – seeing through from ideation to final campaign reporting;
- Fulfill product requests for app store placements, ABC News app or owned sites ensuring brand accuracy;
- Work closely with Manager and Director to implement infrastructure to enable earned media capabilities across social media, synergy and OTT platforms;
- Proactively identify needed assets, contribute to creative briefs and work with creative and content teams to see them through to completion;
- Manage digital budget tracking and monitoring;
- Sync with ABC News Live, FiveThirtyEight, ABC News and Good Morning America editorial teams to identify tentpole events;
- Partner closely internal analytics teams to assist in providing monthly reporting on marketing campaigns;
- Manage the relationship with the Ad Technology group to flight, track, and report on owned house and DAI promos running on ABC News Live;
- Track marketing premiums inventory.
Requirements:
- Minimum 2-3 years’ experience in Brand Management/Marketing Management/Digital Marketing position in consumer product company required;
- Ability to work successfully in a fast-paced, high-energy environment;
- Excellent project management and organizational skills, solid financial acumen and attention to detail;
- Experience in the OTT space;
- Creative thinker who is detail oriented with strong problem solving skills;
- Analytical and financial management experience;
- Minimum 2 years’ experience in Brand Marketing preferred, Trade Marketing, and/or Promotions;
- Team player who thrives in a fast-paced environment with growth opportunities;
- Bachelor’s degree required; Marketing concentration preferred; MBA a plus;
- Excellent written and verbal skills; strong public speaking skills;
- Understanding of marketing analytics and digital KPIs;
- Experience with Google Ad Manager;
- Excellent communication skills (verbal and written), detailed-oriented;
- Ability to multitask and project manage in a high-volume department;
- Ability to focus on multiple tasks and deadlines, and effectively prioritize and manage them; strong attention to detail.