Marketing Associate Job Description Template
Our company is looking for a Marketing Associate to join our team.
Responsibilities:
- Execute A/B tests;
- Monitor and report competitors marketing and sales activities;
- Commitment to social impact initiatives and helping underserved communities;
- Own scheduling, posting, and revising content schedules;
- Coordinating and implementing the firm’s marketing strategy including both traditional and social media;
- Organize and track the effectiveness of marketing campaigns; produce regular reports and budgets;
- Testing paid social advertising and reporting on the results;
- Liaise with our PR firm to maintain active profile of Bridge in the media and at conferences;
- Assist with design and organization of promotional events, including annual meeting and other investor conferences and events;
- Croud events and training: Assist in the coordination of internal social events; help to coordinate training initiatives such as lunch and learns;
- Work with Account Directors to formulate POVs on business and brand issues and opportunities;
- Pardot power user; executing tactical campaigns for demand generation for new customer acquisition and existing customer upsell;
- Serve as a liaison with graphic designer for marketing materials such as posters, fliers, business ads, etc;
- Manage, develop and improve social media properties and campaigns;
- Responsible for performing follow up with all unconverted potential clients in prospective status; and documenting accordingly.
Requirements:
- 1+ years of marketing experience;
- Familiarity with healthcare ecosystem and health IT industry is ideal;
- Passionate about guest service and providing memorable experiences;
- Public speaking experience preferred;
- Bachelor’s degree in marketing, advertising, or communications preferred;
- Confidence to present your own and other’s work persuasively, whether written or verbal;
- Demonstrated experience and success using digital analytics tools (Google Analytics, Facebook Analytics), CRO, SEO, retargeting, and display campaigns;
- Create materials for digital and print (flyers, postcards, print materials, digital graphics for website, digital ads/graphics/posts for social media);
- Undergraduate degree in marketing or another related field;
- Multi-tasker who is able to quickly pivot when needed;
- Experience with marketing automation systems, email marketing and CRM’s (Infusionsoft a plus);
- Experience in coordinating vendors including advertising media such as TV, radio, newspapers, and digital/social;
- Minimum 2-3 years’ experience in marketing;
- Experience working in marketing automation tools, preferably Pardot;
- Analytical and numerate, comfortable working with numbers and reporting on results.