Product Marketing Associate Job Description

Product Marketing Associate Job Description Template

Our company is looking for a Product Marketing Associate to join our team.

Responsibilities:

  • Sales tool development, including proposal templates, ROI calculators, etc;
  • Convert internal product messaging documents into market facing value propositions;
  • Participate in research initiatives that advance market intelligence including Win-Loss Analysis outreach calls and reporting on results;
  • Enforce brand marketing guidelines in any product collateral;
  • Assemble competitive research into sales tools including research notes and battlecards;
  • Support all product marketing content development and maintenance initiatives;
  • Participate in cross-functional teams to execute product development plan;
  • Help Fusion achieve objectives and revenue goals;
  • Measure success of various product marketing collateral;
  • Plan and deliver product-focused webinars;
  • Conduct market research, monitor competitive activity, and identify consumer needs;
  • Use analytics to dive deep into content performance to better understand Inpher’s most successful collateral and campaigns;
  • Work with outside designers to complete content, if necessary;
  • Edit, proofread, and improve content with an obsessive eye for detail;
  • Coordinate with Product Development and Sales on product pricing and packaging strategies.

Requirements:

  • PC skills required, including experience with Excel and PowerPoint;
  • Enthusiastic with a desire to prove themselves and explore product marketing;
  • Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly;
  • Experience working with data and interpreting results to drive decision-making;
  • Self-starter with ability to work with minimal supervision;
  • Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures;
  • Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously;
  • 0-3 years professional experience (2+ years in consumer marketing preferred);
  • Bachelor’s degree in Business, Marketing (preferred), or other related field;
  • Process maven. Finds areas to improve internal processes and communication;
  • Excellent written and verbal communication skills.