Product Marketing Associate Job Description Template
Our company is looking for a Product Marketing Associate to join our team.
Responsibilities:
- Sales tool development, including proposal templates, ROI calculators, etc;
- Convert internal product messaging documents into market facing value propositions;
- Participate in research initiatives that advance market intelligence including Win-Loss Analysis outreach calls and reporting on results;
- Enforce brand marketing guidelines in any product collateral;
- Assemble competitive research into sales tools including research notes and battlecards;
- Support all product marketing content development and maintenance initiatives;
- Participate in cross-functional teams to execute product development plan;
- Help Fusion achieve objectives and revenue goals;
- Measure success of various product marketing collateral;
- Plan and deliver product-focused webinars;
- Conduct market research, monitor competitive activity, and identify consumer needs;
- Use analytics to dive deep into content performance to better understand Inpher’s most successful collateral and campaigns;
- Work with outside designers to complete content, if necessary;
- Edit, proofread, and improve content with an obsessive eye for detail;
- Coordinate with Product Development and Sales on product pricing and packaging strategies.
Requirements:
- PC skills required, including experience with Excel and PowerPoint;
- Enthusiastic with a desire to prove themselves and explore product marketing;
- Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly;
- Experience working with data and interpreting results to drive decision-making;
- Self-starter with ability to work with minimal supervision;
- Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures;
- Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously;
- 0-3 years professional experience (2+ years in consumer marketing preferred);
- Bachelor’s degree in Business, Marketing (preferred), or other related field;
- Process maven. Finds areas to improve internal processes and communication;
- Excellent written and verbal communication skills.