Marketing & Communications Content Creator

Position Overview

The Content Creator is responsible for producing engaging, high-quality content that showcases Layton Sports Cards and Layton Gaming across digital platforms. This role focuses on creating short-form and long-form video content, social media posts, and promotional assets that highlight live breaks, products, events, and the overall brand experience.

The ideal candidate is creative, energetic, and comfortable on camera, with a strong understanding of social media trends, sports, gaming, and collectible culture. This individual plays a key role in growing brand awareness, driving engagement, and supporting marketing and sales initiatives.

Content Creation & Execution Create short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts

Assist in producing long-form content for YouTube and other platforms as needed

Capture in-store content including live breaks, product showcases, events, and customer interactions

Develop creative concepts that align with current trends and brand messaging

On-Camera Presence & Storytelling Serve as on-camera talent when needed for videos, promotions, and social content

Communicate product features, releases, and hobby insights in an engaging and relatable way

Help bring personality and authenticity to the Layton brand across all content

Collaboration & Brand Alignment Work closely with the Social Media Coordinator, Video Editor, and Marketing team

Align content with campaign goals, promotions, and product launches

Ensure all content reflects brand standards, tone, and messaging

Content Planning & Trend Awareness Stay current on social media trends, viral formats, and platform updates

Contribute ideas for content calendars, campaigns, and creative direction

Identify opportunities to capitalize on sports moments, gaming releases, and hobby trends

Operational Support Assist with organizing and managing content assets

Support live-stream teams with behind-the-scenes or promotional content

Participate in events, trade nights, and special activations for content capture

Required Skills & Qualifications Strong understanding of social media platforms and short-form video trends

Comfortable being on camera and engaging with an audience

Creative mindset with the ability to generate original content ideas

Strong communication and storytelling skills

Ability to work in a fast-paced, content-driven environment

Basic video recording and editing knowledge (iPhone or camera-based)

Interest in sports, gaming, or collectibles

Preferred Qualifications Experience creating content for brands, social media, or personal platforms

Familiarity with sports cards, TCGs, or gaming culture

Experience with video editing tools (Adobe Premiere Pro, CapCut, etc.)

Understanding of live-stream or live-commerce environments

Physical Requirements Ability to move throughout the store and capture content in various areas

Ability to stand for extended periods during filming or events

Ability to lift up to 25 lbs. when handling products or equipment

Work Environment & Schedule Fast-paced retail and content production environment

Schedule may include evenings, weekends, and live event coverage

Combination of in-store filming and collaborative creative work

Benefits Health, dental, and vision insurance

Paid time off

Employee discounts on products

Professional development and advancement opportunities

Friendly, high-energy team environment

Equal Employment Opportunity Statement

Layton Sports Cards is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws.

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