Head of Projects Marketing

Title: Project Manager
The Project Manager, TikTok Shop is responsible for helping support all go-to-market functions of TikTok Shop. This role will help manage the channel's GTM calendar for brand activations, LIVEs, TikTok campaigns and more to ensure all deadlines are met and deliverables on track. This person will help lead the execution of major activation moments including UB World/FLC, LIVEs at brand IRL events and more. This role will also help coordinate key meetings and touchpoints across Ulta cross-functional teams and external vendors, lead communications cross-functionally for key program updates and more. Depending on needs of the business, this role will flex as needed to support continued growth and innovation within the channel.

Manage TikTok Shop Go-to-Market calendar capturing all upcoming brand activations, campaigns, new launches, LIVEs, etc

• Leads execution of major activation moments including coordinating and organizing activations related to UB World/FLC, Pinnacle Grand Opening, LIVEs at brand IRL events and more
• Coordinates efforts across internal and external teams to bring to life dedicated brand LIVEs featuring celebrity and/or top-tier influencer talent
• Collaborates with store eventing team and corporate events manager to capture upcoming events and identify opportunities to amplify via TikTok Shop
• coordinates across Category Manager, Ops Manager, Creator/Affiliate Marketing and Media teams to execute

Manage key cross-functional and vendor meetings including identifying agenda, pulling together content, capturing notes, ensuring follow-ups are delivered

• Supports hero product and SKPP tracking in collaboration with TikTok Shop Operations team
• Supports building out new process roadmaps and SOPs for new processes and ways of working
• Organize and draft monthly newsletters for broader GTM function-Merchandising & Digital and Marketing- to share out updates on the TikTok Shop programs, recent achievements as well as upcoming activations
• Manage TikTok Shop inbox, flag to appropriate team members for timely responses
• Manage TikTok Shop enhancement backlog, outlining need, benefit and risks if not implemented; As needed, act as TikTok Shop lead to collaborate with IT and product teams to identify business requirements, sizing and more

Bachelor's Degree preferred or relevant work experience.

• 3-5+ years of Merchandising, Buying and/or Category Management experience
• Creative problem solver with an innovative mindset
• Strong Microsoft Office skills with excellent proficiency in Excel and PowerPoint.
• Normal office demands