Head of Media and Communications

NYSE: AYI) is a market-leading industrial technology company. We use technology to solve problems in spaces, light and more things to come. Through our two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), we design, manufacture, and bring to market products and services that make a valuable difference in people’s lives.
We achieve growth through the development of innovative new products and services, including lighting, lighting controls, building management solutions, and an audio, video and control platform. We focus on customer outcomes and drive growth and productivity to increase market share and deliver superior returns. Acuity Inc. is based in Atlanta, Georgia, with operations across North America, Europe and Asia. This position may be based anywhere in the United States and includes travel as part of the responsibilities.
This role will lead and execute paid media strategy across all three business segments in AIS. They will work closely with marketers to translate business objectives into effective paid media strategies, identify the right audiences and channels and optimize performance through data-driven insights. The role will combine strategic thinking, hands-on execution, and performance analysis to maximize the impact of paid media investments.
Develop and execute paid media strategy - Collaborate with campaign and business segment marketers to translate business priorities into paid media strategies. Manage multiple campaigns and audience across AIS business segments and recommend paid media channels, audiences, budgets, and testing strategies to meet campaign strategy and objectives.
Analyze and optimize marketing performance - Own ongoing campaign performance and optimization against established KPIs, including lead volume, cost efficiency, engagement, and conversion. Analyze performance across campaigns to diagnose issues and identify opportunities for improvement. Develop and execute test plans across areas such as bidding, budget allocation, audiences, creative, messaging, and landing pages, using insights to continuously improve performance.
Communicate performance insights - Develop campaign reporting frameworks and translate performance data into clear insights and actionable recommendations. Communicate campaign performance and key learnings to stakeholders, and share best practices that improve paid media effectiveness and qualified demand across the organization.
Stay current on platform, search, and industry developments, and apply relevant learnings and best practices to continuously test new channels, improve performance, impact.

Proficiency in managing and optimizing campaigns across platforms such as paid search, paid social, and paid display, including audience targeting, budget allocation, testing, and conversion improvement.
Strong data-driven mindset with a clear understanding of digital marketing KPIs and channel performance metrics, with the ability to interpret content, paid media attribution and conversion data and translate findings into clear actionable recommendations.
Experience with Google Analytics, Google Search Console, advertising platforms and reporting or data visualization tools used to evaluate performance.

Education (minimum education required)Bachelor’s Degree or Equivalent
Bachelor's degree in marketing, business, communications, analytics, or a related field.
Experience developing paid media for integrated campaigns, digital marketing and demand strategies in collaboration with cross-functional marketing partners.

Travel Requirements
Acuity offers generous benefits including health care, dental coverage, vision plans, 401K benefits, and commissions/incentive compensation depending on the role.
We value diversity and are an equal opportunity employer. All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law.
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