Head of Media and Communications

About Us Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.
Scorpion is looking for a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You’ll manage our paid channel mix with a focus on generating qualified pipeline and revenue.
You’ll lead strategy and hands-on execution across Google Ads, Microsoft Advertising, and Google Demand Gen while also managing Paid Social, Display, CTV, and emerging advertising channels.
You’ll work directly in advertising platforms and performance data, making decisions about budgets, bidding, audiences, campaign structure, testing, and optimization. You’ll also connect paid media performance to MQLs, opportunities, pipeline, and revenue and turn that data into clear insights and recommendations for marketing leadership.
You’ll report to the Senior Director of Demand Generation and partner closely with Demand Generation, Product Marketing, Vertical Marketing, SEO, Marketing Operations, and ABM to ensure paid media investments support Scorpion’s broader pipeline and revenue goals.
Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including campaign structure, bidding, targeting, budgets, testing, and optimization.
Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels.
Allocate and manage a substantial, multi-vertical paid media budget based on performance, business priorities, and opportunities for growth.
Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix to improve results.
Measure paid media performance against MQLs, opportunities, pipeline influenced, revenue, and return on investment.
Build reporting and communicate performance, insights, and recommendations to marketing leadership and cross-functional partners.
Manage relationships with advertising platforms, agencies, and other paid media partners.
Partner across Demand Generation, Product Marketing, Vertical Marketing, ABM, and other marketing teams to align paid media strategy with business priorities.
Provide direction and quality assurance for campaign builds, trafficking, tracking, and other execution support provided by the Marketing Coordinator.
Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.

• 5+ years of experience in paid media or digital advertising, with significant hands-on experience managing B2B Paid Search.
• Experience managing Google Ads and Google Demand Gen campaigns at scale.
• Experience managing paid campaigns across channels such as LinkedIn, Meta, TikTok, Display, and CTV.
• Experience managing substantial paid media budgets with accountability for performance and ROI.
• Experience working with advertising platform representatives, agencies, or other external partners.

Deep knowledge of Paid Search strategy, including campaign structure, bidding, targeting, optimization, and budget allocation.
Proficiency with GA4, Google Tag Manager, and advertising-platform reporting tools.
Strong understanding of B2B buying cycles and how paid media contributes to lead generation, opportunities, pipeline, and revenue.
Ability to analyze performance data and turn it into clear insights and actionable recommendations for leadership and cross-functional partners.
Ability to evaluate, test, and optimize new advertising platforms and emerging paid media opportunities.

The base salary range is $110,000 (entry-level) - $135,000 (highly experienced), exclusive of fringe benefits. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.
Medical, dental, and vision insurance benefits
Flexible paid time off, so you can rest, relax, and recharge away from work
Paid cell phone and service
Remote office allowance
Regular manager check-ins to drive performance and career growth through Lattice
Scorpion supports a range of work arrangements, including in-office, hybrid, and remote roles. For positions designated as remote, employees who live within commuting distance of a Scorpion office may be asked to work from the office based on team needs, collaboration opportunities, or business priorities. Scorpion is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion.
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