Head of Marketing and Advertising

Director of Marketing
DISHER is currently partnering with the largest residential production home builder in West Michigan on their Director of Marketing opportunity. In this role, you will develop and implement the marketing strategies and initiatives that will drive growth and brand recognition. You will collaborate with cross-functional teams to promote our residential construction projects, engage with potential buyers, and establish a strong presence in the market.

This organization is built on being entrepreneurial, collaborative, and people-first, the kind of place where your ideas are heard by ownership directly and where your work translates into tangible results in the communities where people live.
Create and implement a marketing strategy that aligns with the company's objectives and growth plans for residential construction projects.
Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints.
Lead the digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns to drive online visibility and lead generation.
Develop compelling content, including blog posts, videos, and infographics to educate and engage our target audience.
Conduct market research and analysis to identify industry trends, customer preferences, and competitive landscape, using insights to inform marketing strategies.
Manage public relations activities, including media relations, press releases, and community outreach, to enhance the company's image and reputation.
Oversee advertising campaigns and promotions, both online and offline, to reach potential customers effectively.
Develop and manage the marketing budget, ensuring cost-effective strategies that provide a strong ROI.
Build and manage a high-performing marketing team, providing guidance, coaching, and mentorship to team members.
Monitor, measure, and report on the effectiveness of marketing initiatives, using data to refine and improve strategies.
Bachelors degree in marketing, business, or related field.
At least 7 years of marketing experience, with at least 3 in a leadership role.
Strong understanding of digital marketing and social media platforms.
Exceptional project management and team leadership skills.
Data-driven and results-oriented mindset.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.