Head of Innovation Strategy & Design

Strategic Alliances Manager

To support the continued growth of our Control Rooms Business Unit, Barco is seeking a Strategic Alliances Manager. In this role, you will help expand the Control Rooms ecosystem by developing strategic partnerships that increase market reach and strengthen solution value.

You will own the commercial partner lifecycle from identification through execution, working closely with a technical counterpart to transform partnerships into scalable solutions and business growth.

Translate market insights and ecosystem needs into a focused partner pipeline.

Identify, secure, and own executive relationships with key global ecosystem partners, acting as the primary commercial point of contact. Build long-term, trust-based relationships that unlock strategic and commercial opportunities.

Lead negotiation of contracts, frame agreements, and commercial models with strategic partners, ensuring alignment with Barco’s business objectives.

Define and execute joint Go-to-Market and Marketing plans, in close collaboration with the Segment Lead & Marketing lead, to drive pipeline, co-selling, and revenue.

Orchestrate cross-functional execution with Sales and Marketing to embed partnerships into the field, ensuring local Sales Managers are fully enabled to own and drive execution and outcomes.

Ensure seamless alignment between commercial intent and technical feasibility to accelerate time-to-market.

Drive partner performance through KPIs, business reviews, and continuous optimisation. Monitor pipeline, revenue contribution, and engagement, and intervene proactively to maximise impact.

8–12+ years in partnerships, alliances, or business development in B2B technology

Proven track record in building and scaling strategic partnerships and ecosystems

Strong experience in contract negotiation, commercial structuring, and deal‑making

Excellent executive stakeholder management and relationship‑building skills

Strong commercial mindset combined with sufficient technical affinity (platforms, integrations)

You naturally integrate AI tools into your daily workflow to boost efficiency, insight, and customer value.

You have an entrepreneurial mindset: enthusiastic, committed, and business savvy to navigate the ecosystem

You are willing to travel up to 20% of your time.

Access to a wide range of internal training opportunities through Barco University to support your professional development.

The opportunity to work for an international market leader where innovation matters.

We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.

We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

At Barco, we design cutting‑edge technology that enhances everyday life through advanced visual experiences.

As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare , and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability , our technologies are trusted in over 90 countries .

Backed by a team of 3,200+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity.

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