Head of Merchandising - eCommerce

Luli Fama is a premium swimwear and resortwear brand based in Miami with more than 30 years of heritage, an international customer base, and vertically integrated manufacturing capabilities. Known for vibrant prints, innovative textures, elevated craftsmanship, and a distinctive Latin-inspired aesthetic, the brand is distributed through its direct-to-consumer channels and leading specialty retailers worldwide.

As we continue to strengthen our product organization and invest in the next phase of growth, we are seeking an experienced and entrepreneurial Head of Merchandising to join our Miami headquarters.

This is a unique opportunity to help shape the future of an established and highly recognizable lifestyle brand.

The Head of Merchandising will lead the evolution of merchandising capabilities across swimwear and resortwear, helping to establish a more sophisticated, data-informed, and scalable product organization.

The ideal candidate combines strong analytical skills, commercial instincts, and a passion for premium women’s apparel. This individual should thrive in a collaborative environment and be excited by the opportunity to influence category growth, assortment strategy, pricing architecture, and overall product performance.

The ideal candidate has a track record of contributing to category expansion, improving product productivity, and supporting business growth through disciplined merchandising strategies. This individual should be excited by the opportunity to help strengthen assortment architecture, enhance sell-through, improve margins, and support the continued evolution of an established premium lifestyle brand.

Develop seasonal assortment strategies that optimize category mix, style counts, color architecture, and inventory productivity.

Partner closely with design teams to translate creative concepts into commercially successful assortments.

Establish a disciplined merchandising approach that balances creativity, customer demand, and financial performance.

Lead assortment planning, seasonal buys, replenishment opportunities, and SKU productivity initiatives.

Analyze sell-through, revenue per SKU, unit productivity, markdown performance, and customer demand patterns.

Identify opportunities to improve product productivity and category performance across channels.

Develop hindsight processes and seasonal performance reviews to support continuous improvement.

Develop category strategies that support future growth opportunities.

Partner with Sales, Ecommerce, Marketing, and Planning teams to ensure alignment across all channels.

Help implement tools, systems, and workflows that contribute to a more scalable product organization.

Partner with cross-functional teams to evaluate and enhance Product Lifecycle Management (PLM) capabilities and digital product development tools.

Leverage data, consumer insights, and emerging AI‑powered technologies to improve forecasting, assortment decisions, pricing analysis, and merchandising effectiveness.

Contribute to the long‑term evolution of merchandising capabilities, processes, and future team development.

Approximately 10–15 years of progressive merchandising experience within premium women’s apparel, contemporary fashion, swimwear, resortwear, or luxury categories.

Experience participating in merchandising transformations, organizational scaling initiatives, or growth‑stage premium brands is a plus.

Strong analytical capabilities combined with a customer‑centric mindset.

Experience partnering effectively with Design, Planning, Sales, Ecommerce, and Marketing teams.

Experience working with PLM systems and digital product development platforms is highly desirable.

Familiarity with AI‑assisted merchandising tools and a curiosity for emerging technologies is highly desirable.

Ability to work full‑time from our Miami headquarters.

Help strengthen gross margins through pricing initiatives, inventory discipline, and improved assortment balance.

Implement more robust merchandising processes, analytical capabilities, and product development tools.

Establish a strong partnership with Design and senior leadership to support a more sophisticated product organization.

This is an opportunity to become part of an established premium brand at an exciting stage of its evolution.

Beyond influencing assortments, category strategy, and pricing architecture, this role offers the opportunity to help shape the long‑term evolution of the company’s product organization. As Luli Fama continues to invest in merchandising capabilities, technical product development, PLM, and digital tools, this position is expected to play an important role in defining future processes, organizational structure, and team growth.

The role offers meaningful exposure to strategic decision‑making, significant influence over the future product direction of the business, and the opportunity to help build a modern merchandising organization within a distinctive and highly recognized swimwear and resortwear brand.

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