Head of Marketing and Advertising

RICKY ALLEN – TARA EARLEY GROUP Sotheby's International Realty | Santa Fe, New Mexico
Top 10 Team Nationally | One of Santa Fe's Leading Luxury Real Estate Teams | $150M+ in 2025 Production

DIRECTOR OF MARKETING

Digital Marketing | Content & Video Creation | AI-Forward | Lead Generation
The Ricky Allen – Tara Earley Group is one of Santa Fe's leading luxury real estate teams, operating under the global platform of Sotheby's International Realty. We closed over $150 million in production in 2025 and rank in the Top 10 among Sotheby's company-owned brokerages nationally.

We know where real estate is won today — online. Through social media, search, video, and digital storytelling. We're looking for someone who knows how to dominate that space and build a brand that attracts the right clients before they ever pick up the phone.

We have an immediate opening for a Digital Marketing & Content Director who will own our online brand presence and lead generation strategy. This is about building a powerful digital footprint — content, video, social, SEO, paid ads, and AI — that puts us in front of the right buyers and sellers before our competitors even know they exist.

You will be the architect of how we show up online. Every post, every video, every campaign will be yours to own. Online Brand Building & Social Media

• Develop and execute a content strategy that builds our brand presence across Instagram, Facebook, YouTube, and emerging platforms
• Create and produce compelling property videos, Reels, Shorts, and lifestyle content that stops the scroll
• Own our visual storytelling — from listing launches to behind-the-scenes team content
• Lead Generation & Digital Advertising
• Build and manage paid ad campaigns (Meta, Google, YouTube) designed to generate real buyer and seller leads
• Track and analyze campaign performance — you know your numbers and use them to make smarter decisions
• Content Creation & Video Production
• Shoot or direct property photos and videos that are built for digital — not just print
• Write compelling copy for social posts, email campaigns, property descriptions, and digital ads
• Build a consistent content calendar that keeps our brand visible and relevant every week
• Use AI for content creation, ad optimization, video scripting, audience targeting, and workflow automation
• Bring us new ideas constantly — you're always testing, always learning, always ahead of the curve

Website & SEO

• Manage and improve our website presence to drive organic traffic and capture leads
• Implement SEO strategies that make us the first team people find when searching Santa Fe luxury real estate
• Ensure our online presence across all platforms is consistent, polished, and conversion-focused

Proven digital marketing experience — you've built campaigns that generated real leads, not just impressions

• Content creation and video skills — you can shoot, edit, and publish content that actually performs
• Social media expertise — you understand algorithms, engagement, and what makes luxury content resonate
• Paid advertising experience — Meta, Google, or YouTube ads that you built and optimized yourself
• Self-directed — you don't need to be managed, you need to be unleashed

The best candidate may come from luxury hospitality, high-end automotive, architecture, or any premium lifestyle brand where digital storytelling and lead generation really matter.

Own the digital strategy for one of Santa Fe's top-producing luxury teams — this is a high-visibility, high-impact position

• Real creative latitude — your ideas will be heard, tested, and implemented quickly
• Work with stunning properties that give you extraordinary content to work with
• One more thing: we love animals. Dogs are a regular presence in our world, and a genuine affection for four-legged company goes a long way around here. Send your resume, a brief note on why this role excites you, and links to 2–3 marketing campaigns or projects you're proud of to:

Director of Marketing – [Your Name]

Bonus points: Instead of (or in addition to) a cover letter, record a 60-second video telling us one marketing tool or trend you think is underutilized in luxury real estate right now.

The Ricky Allen – Tara Earley Group | Sotheby's International Realty | Santa Fe, NM