Marketing Specialist (Remote/Flexible)

SHRM marketing applies an audience‑centric model to its operations. Across each Marketing Audience Segment Team, you will operationalize and execute acquisition, retention, engagement and product marketing. To motivate the audience to action this role requires strong marketing storytelling, reporting and optimization, and ability to use Marketo, Salesforce (Integration Studio, Community Cloud, etc.), and Google Analytics. You will create storytelling content and marketing assets connected to brand campaigns, product marketing and evergreen membership pushes tailored for a distinct audience within the SHRM ecosystem.

Hybrid Position (3 Days In-Office, 2 Days Remote):

This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.

Travel: 20 - 30%

Deploy the tactical marketing execution of integrated marketing plan - digital and traditional - across the marketing mix in an omni-channel approach.

Write and create marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., Work within SHRM’s audience-centricity model to understand audience behaviors, content consumption, and market need - use data to optimize marketing efforts across channels to increase conversion and engagement.

Create a strong relationship between marketing and the sales team and understand how marketing tactical deployment creates awareness, demand and leads for the sales team.

Analyze and translate data into clear insights and actionable recommendations - must understand how to use GA (Google Analytics).

Execute marketing automation campaigns and operations throughout the customer lifecycle.

Adoption and expertise in SHRM’s marketing technology, automation, personalization, and customization tools and tracking including Marketo, Salesforce, Interactive Studio, Community Cloud, Cobalt, Trello and more.

Match customer insights with SHRM’s content, resources, products, services, events and solution-minded offerings. Bundle and package product offering to increase customer demand.

Project management including timelines, deliverable tracking, and performance across channels mapped back to each campaign.

Drive programs with elements of SEO/SEM, social media, paid media, display advertising, digital marketing, partnerships, email marketing, and owned channels.

Partner with creative, editorial, communications, research, government affairs, knowledge center, education, certification and other internal stakeholders.

The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).

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