Head of Public Relations & Social Media

Museum of Illusions is a globally recognized immersive attractions brand bringing mind-bending optical ilus​ons, interactive installations, and playful educational exhibits to guests of all ages. The PR Manager (US) is responsible for executing public relations strategy across all Museum of Illusions corporate locations in the United States and Australia. Working under the direction of the Global PR Director, this role owns the day-to-day delivery of PR activity, managing agency relationships, building media connections, coordinating press opportunities and supporting new location openings on the ground.

REPORTING STRUCTURE

Reports directly to the Global PR Director

Works closely with VP of Marketing, US and Social Media Manager

Collaborates with US location teams, Sales and Operations

Direct management of PR Coordinator (existing role)

Primary day-to-day contact for US PR agency partners

Execute the US PR strategy as defined in collaboration with the Global PR Director, ensuring plans are delivered on time and to a high standard.

Contribute local market knowledge and insights to inform the broader global PR strategy.

Identify relevant US audiences, media opportunities and community partnerships that support MOI's brand objectives.

Agency Management

Manage day-to-day relationship with PR agencies, providing clear direction aligned with the strategic priorities set by the Global PR Director.

Monitor agency output and performance, reporting progress and flagging concerns to the Global PR Director.

Support the Global PR Director in evaluating agency effectiveness and contributing to agency selection processes when applicable.

Media & Community Relations

Build and maintain strong, productive relationships with US media outlets, journalists and community partners.

Coordinate and manage media opportunities including press meetings, media events, FAM trips, trade shows and on-site activations.

Plan and manage VIP visits, media tours, on-site filming, photoshoots, interviews and radio remotes across US locations.

Collaborate with local tourism boards and community organizations to develop long-term, mutually beneficial relationships.

Location Openings & Events

Support the Global PR Director in the planning and execution of new US location openings, taking ownership of local logistics, media outreach and on-the-ground coordination.

Assist in delivering opening event programming, ensuring local press, influencers and community partners are engaged and well-managed.

Serve as the primary on-site PR contact at new opening events across the US.

Collaborate with digital and social media teams to ensure consistent messaging across US channels and support influencer relations.

Work alongside Sales, Marketing, Operations and other internal teams to align US communications with organizational objectives.

Develop talking points and communications materials for US-based staff and local executives, ensuring they are well-prepared for media interactions.

Reporting & Crisis Communications

Contribute to PR performance reporting, providing regular updates on US media coverage, campaign activity and agency performance to the Global PR Director.

Support crisis communications and urgent media inquiries in the US, in close coordination with the Global PR Director and CMO.

Manage relationships and contracts with US-based service providers.

Experience in public relations, ideally with exposure to multi-location or consumer brand PR.

Proven ability to manage PR agency relationships and deliver results through agency partners.

Strong media relations skills with an existing or demonstrable ability to build US media networks.

Excellent written and verbal communications skills; comfortable creating content for a range of formats and audiences.

Highly organized, with the ability to manage multiple projects and deadlines simultaneously.

Experience supporting events or location openings is an advantage.

Must be able to use hands and fingers to type on a keyboard, use a laptop and other office equipment.

Museum of Illusions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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