Senior SEO / Head of Marketing

Sr Director, Growth Marketing

Illumia is an industry leader in bringing the best integrated technology solutions to education, healthcare, and business campuses worldwide. Illumia was built on the collective expertise of two legacy cultures, and brings together people, technology, and insight to pioneer the art of the experience across the communities we serve. We strive to provide the best customer experience in the industry and have succeeded with a single, strong motivating principle: We serve our user community.

Our newly named company is dedicated to fostering a culture of integrity, respect, and continuous personal development. Strategic Leadership & Team Management

Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization.

Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays.

email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion .

Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership.

Partner closely with Sales and Product leadership to align on goals, processes, SLAs, account plans, and territory strategies.

Digital Strategy, Martech, and HubSpot Ownership

Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards.

Oversee always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels.

Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion.

Insights, Reporting, and Performance Management

Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, velocity, CPL, CAC efficiency, and ROI.

Champion a culture of experimentation, continuous learning, and data-backed decision-making.

Collaborate with Sales, Product, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives.

Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology.

Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs.

You are a modern growth marketing leader who blends strategy, creativity, and operational excellence. You are energized by building high-performing teams, creating scalable GTM systems, and architecting ABM programs that influence complex buying groups. You thrive in environments where pipeline is the north star, collaboration is key, and measurable results speak louder than activity. 3× growth in qualified ABM-sourced pipeline across Healthcare and Higher Education within 12–18 months.

30–40% of new business pipeline influenced or sourced by marketing , enabled by tight alignment between Marketing, SDR, and Sales.

Measurable improvement in funnel efficiency and stronger MAL → MQL → SQL conversion rates.

Increased customer expansion and adoption driven by targeted lifecycle marketing.

A scalable growth engine built on strong operations, insightful analytics, and best-in- class ABM strategy.

Bachelor's degree in marketing; 10-15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors.

Proven leadership experience , including managing and scaling multi-disciplinary marketing teams.

Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement. Proven experience leveraging an ABM platform like 6Sense or Demand Base.

Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms.

Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes.

Strong analytical mindset, with the ability to interpret complex data and translate insights into action.

Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders.

Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams.

15-20% travel required for meetings and events/tradeshows

The duties and responsibilities described in this job description are intended to represent the essential functions of the position as defined under applicable federal, state, and local labor laws, including the Americans with Disabilities Act (ADA). These functions are the fundamental job duties required for successful performance.

Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions unless such accommodations impose an undue hardship on the organization.

The leaders who thrive here find energy in building something together, not in being recognized as the smartest person in the room.

Smart: At Illumia, our leaders must operate across a complex, distributed organization spanning multiple product lines, two legacy cultures, and thousands of customers with competing priorities. Flexible time off to include paid holidays and volunteer time.

Robust health, dental, and vision insurance plans on your first day of employment

Employer-paid life insurance/AD&D/short-term and long-term disability insurance

Comprehensive employee assistance program (EAP)

Flexible spending account (FSA) or health savings account (HSA)

Employee stock purchase plan

Some positions may include additional compensation in the form of bonus, equity, or commissions.

Illumia is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, religion, national origin, marital status, disability, sexual orientation, protected military/veteran status, or any other protected factor.

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