Senior Packaging Copywriter

Copywriter
Copywriter to own copy across every channel we operate in — and every channel we'll operate in next. This role sits within the Creative department but functions as a cross-functional resource across EComm, Brand, Design, Packaging, and Sales.
You'll be responsible for all written copy across the brand — PDPs, landing pages, alt image copy, sale promos, packaging, Amazon, and any channel the brand expands into. This role requires strong organizational skills and the ability to manage copy through complex, multi-stakeholder workflows without losing quality or detail. SEO is a core part of how you think about copy. You understand how to develop and implement SEO strategy at the copy level, and you know how to work cross-functionally with EComm, Sales, and Brand to align on keyword priorities and ensure SEO best practices are reflected consistently across channels.
Write and develop copy across all brand channels and touchpoints, including product detail pages, landing pages, features and benefits, sale promos, alt image copy, packaging, and Amazon.
Partner with Brand on voice and direction, EComm on performance and publishing cadence, and Design on copy-to-visual cohesion.
Collaborate with cross-functional partners to develop and implement SEO strategy, ensuring copy is optimized consistently across channels.
Maintain brand books to reflect current, live copy standards.
Contribute to product launch and relaunch storytelling in partnership with the Creative Director and Brand team.
Proven EComm copywriting experience with a strong portfolio across the digital shelf
Exceptional copy editing skills and a consistent command of brand voice
Solid understanding of SEO strategy with hands-on experience implementing it at the copy level and partnering cross-functionally to execute
Proficiency in Salsify, Figma, or comparable content management and design systems