Head of Media and Communications

Launch Your Next Successful Chapter with Veta Virtual!
Competitive Base + Significant Performance Pay in USD | 100% Remote | Full Funnel Paid Media | Client Facing Growth Role
Veta Virtual is hiring an Paid Media Manager for one of our high growth clients in the jewelry and ecommerce retail industry. This is not a single channel role. This is a senior, full funnel position built for someone who can own paid advertising and email/SMS marketing as one connected growth engine, not two separate disciplines. You will bring the same level of strategic ownership, hands on execution, and reporting rigor to both sides of the funnel, with paid campaigns bringing new customers in and lifecycle marketing nurturing and retaining them.
Your Role: As a Paid Media Manager, you will own performance marketing end to end for a growing brand that sells both online and in physical retail locations. Paid advertising and email/SMS marketing carry equal weight in this role. Neither is treated as the main job with the other as an add on, and both will be weighed equally in how your performance is measured. Your day to day will involve:
Own Paid Media Strategy: Plan, launch, and optimize full-funnel campaigns across Meta Ads and Google Ads, managing significant budgets and driving profitable growth.
Manage High-Spend Campaigns: Oversee $100K+ in monthly ad spend, including audience targeting, bidding strategies, creative testing, prospecting, and retargeting.
Drive Performance Analytics: Use Triple Whale, Northbeam, or similar attribution tools to analyze performance, improve tracking accuracy, and measure results across online and in-store sales.
Lead Email & SMS Marketing: Own end-to-end lifecycle marketing in Klaviyo, including campaign calendars, automated flows, segmentation, and performance optimization.
Optimize Customer Journeys: Develop and improve automated flows such as welcome series, abandoned cart, post-purchase, replenishment, and win-back campaigns.
Collaborate on Creative & Strategy: Develop creative briefs, use Canva for mockups, monitor competitors, and align paid media with email and SMS campaigns.
Report on Results: Deliver weekly and monthly performance reports with clear insights, revenue impact, and actionable recommendations for leadership.
What You'll Need: 8-10 years of marketing and advertising experience, including at least 5 years of hands‑on ecommerce marketing experience.
Proven ownership of $1M+ in annual Meta Ads spend, with additional hands‑on Google Ads experience.
Experience managing $100K+ in monthly paid media spend across acquisition channels.
Strong expertise in full‑funnel ecommerce marketing, including customer acquisition, conversion, retention, and profitability.
Hands‑on experience with Klaviyo, including email and SMS campaigns, automation flows, segmentation, and analytics. This is required.
Experience with Triple Whale, Northbeam, or a comparable attribution platform, including reconciling marketing performance with actual sales data.
Experience with Shopify or a comparable ecommerce platform, plus a strong understanding of online and in‑store sales performance.
Strong analytical, reporting, communication, and stakeholder presentation skills.
Comfort using Canva to create or direct marketing assets.
Bonus: Experience in luxury, jewelry, or other high‑consideration retail categories.
What We Offer: Competitive base compensation + significant performance‑based pay.
15 paid vacation days per year plus all U.S. national holidays.
100% remote — work from anywhere in LATAM or Europe with a professional home setup.
A high visibility, full funnel role where your strategy and execution directly shape how a growing ecommerce and retail brand spends its marketing budget.
A collaborative, high trust culture through Veta Virtual and our client, where your expertise and ownership are valued from day one.

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