Full Time-Senior Digital Strategist

Senior Digital Strategist Full Time Conshohocken, PA, US

Do you have experience developing, driving, and managing strategy across all elements of digital campaigns – and helping to bring them to life? We are rapidly growing and looking for a digital strategist, with a focus on technical implementation and campaign analysis, to join our team in Conshohoken, PA. In this role, you will partner with Engagement Strategy to bring structure and technical vision to campaigns that move consumers to take action. You will also help to guide the measurement, analysis, and optimization of live programs. This includes evaluating websites, mobile apps, search, social media, email/direct mail, banner advertising, and video. If you are a creative thinker and a resourceful problem-solver, driven by curiosity, we want to hear from you!

Possess a strong understanding of – and ability to explain to team members – the technical building blocks involved in bringing a digital project to life

Collaborate with a multidisciplinary team to help leverage audience targets, analytics data, digital trends, user behaviors, competitive audits, and asset/experience evaluations to inform the marketing approach

Executional expertise Platform & program knowledge:

Be comfortable creating and maintaining technical platform architecture diagrams, site maps, and functional/technical requirement documentation

Develop and manage databases – with support from development team – maintaining data integrity and fidelity

Proficiency in SQL, relational databases, reporting capabilities of AdWords, DoubleClick, Marketo, Salesforce Marketing Cloud, or equivalent

Experience in GA, Google Data Studio/Tableau, Excel, and Google Tag Manager

Understanding of IBM Watson and Brandwatch

Analytics setup Support Digital Strategist to create campaign projections and provide data metrics that will inform strategy

Structure Test and Control studies when applicable

Create structured queries to support reporting and ad-hoc needs

Monitor performance of queries and optimize where needed

Manage data transfer into and out of the database

Manage analytics accounts to ensure proper segmentation, attributions, and custom reports are created and consistently up-to-date

Work closely with the development team to manage, implement, and QA necessary website & campaign tracking codes

Establish benchmarks and analyze reporting data to monitor KPIs and program performance based on client objectives

Produce campaign reports (eg, monthly updates, yearly summaries, and ad hoc requests, including designing dashboards and drafting PowerPoint reports)

Know-how: 5+ years of digital marketing experience

Understanding of qualitative and quantitative research data, with experience transforming data into actionable customer insights

Understanding of user-experience principles a plus

Healthcare and pharmaceutical experience a plus