Head of Marketing Communications and PR

Assistant Director of Marketing and Communications

Piedmont Virginia Community College (PVCC) is a public higher‑education institution in the Virginia Community College System, located in Charlottesville, Virginia. The Assistant Director of Marketing and Communications (MarCom) supports integrated marketing and communications projects that advance the institution’s brand, visibility, and strategic priorities.

Overview

The Assistant Director reports to the Executive Director of Marketing and Communications and works closely with a team of specialists in graphic design, multimedia design, web development, content management, and digital communications. The role focuses on strategic planning, content development, and project management to drive audience engagement and ensure consistent, high‑quality messaging across platforms.

Duties and Responsibilities

Manage multiple projects efficiently in a fast‑paced environment with fluctuating priorities.

Represent the MarCom team in the absence of the Executive Director.

Adhere to PVCC brand, style, and accessibility guidelines.

Contribute messaging and communications for multiple audiences including students, adult learners, community members, and program areas.

Plan, organize, and manage time effectively.

Write and edit content with high-level communication skills, including AP Style.

Collaborate with stakeholders in a customer‑based service environment.

Use Office 365, SharePoint, OneDrive, and Adobe Suite.

Understand accessibility regulations and WCAG 2.1 Level AA standards.

Improve and build processes and tools to elevate team efficiency.

Well‑Qualified Candidates Should Demonstrate

Service‑focused mindset with proactive relationship‑building skills.

Strategic mindset and data‑driven decision making.

Discretion with sensitive information.

Interest in content and creative trends.

Integrity while handling confidential information.

Project management skills and a bias for action and problem solving.

Experience in marketing and communications, including campaign planning and copywriting.

Higher‑education marketing experience is a plus.

Strong attention to detail and eye for quality.

How Time Will Be Spent

35% – Developing and implementing strategic marketing and communication campaigns for key initiatives.

30% – Program/department‑specific campaigns and communication planning with the Executive Director.

25% – General marketing and communication support, including content development and reporting.

10% – Special projects and initiatives.

Required Qualifications

Experience in marketing, communications, or public relations.

Ability to analyze data from multiple sources for strategic decision making.

Experience applying marketing strategies in a higher‑education or complex environment.

Strong organizational skills with ability to manage multiple projects.

Professional presence with a commitment to exceptional customer service.

Independent project execution from concept to completion.

Effective collaboration in a multi‑functional environment.

Excellent written communication skills across platforms.

Additional Considerations

Knowledge of branding principles and brand consistency across channels.

Ability to interpret and report on campaign performance metrics, focusing on ROI.

EEO Statement

The Virginia Community College System provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Applicants may discover more about our commitment to diversity and inclusion by visiting our official website.

ADA Statement

The system complies with the Americans with Disabilities Act to provide reasonable accommodations to applicants who need them.

E‑Verify Statement

UE‑Verify is used to check employee eligibility to work in the United States. Candidates will be required to provide appropriate documentation for an I‑9 form.

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