Senior SEO / Head of Marketing

Marketing Manager - Strategic & Cross-Functional Marketing Leadership
Remote in Michigan, South Carolina, Texas, and Florida
Travel: Periodic travel within the United States required
Confidential

About the Company We are a fast-growing specialty products manufacturer with a global distribution network spanning multiple continents. We develop and market technically differentiated, science-led products across both B2B and B2C channels , working with distributors, retail partners, and direct commercial customers worldwide.
Headquartered in the United States with an international team, we are entering an exciting phase of commercial growth and investing in a stronger, more strategic marketing function.
We are a fast-moving, innovative, collaborative organization with a flat structure and significant autonomy. This is an opportunity to shape marketing strategy, build focused growth initiatives, and have a meaningful commercial impact rather than simply execute an existing playbook.
This is a confidential search. About the Role We are seeking a commercially minded Marketing Manager who can translate company strategy into focused, actionable marketing plans.
This is a strategic and hands-on role spanning market positioning, vertical strategy, product marketing, digital marketing, brand, content, SEO, events, channel strategy, sales enablement, and marketing analytics .
The successful candidate will understand that different markets and customer groups require different positioning, messaging, channel strategies, and measures of success. You will be expected to challenge assumptions, identify weaknesses, make clear recommendations, and ensure execution remains aligned with commercial objectives.
This is a team-leading role from day one , with marketing budget ownership and the ability to bring in additional support, including internal hires, contractors, agencies, creators, and external partners as the function grows.

Key ResponsibilitiesStrategy, Positioning & Planning Develop and maintain an actionable marketing strategy aligned with company and commercial objectives.
Own marketing budgeting, forecasting, prioritization, and resource allocation.
Vertical & Segment Strategy Evaluate individual market verticals, customers, opportunities, and barriers.
Develop differentiated strategies across products, markets, verticals, and customer segments.
Define target audiences, value propositions, positioning, messaging, content, channel mix, and commercial objectives.
Identify new market opportunities and recommend where marketing resources should increase, decrease, or be redirected.
Work closely with sales to identify suitable channels and develop channel-entry strategies.
Create channel-specific positioning, messaging, campaigns, and sales enablement materials.
Plan and coordinate product launches, including proposition, messaging, launch schedules, content, sales support, and post-launch reviews.
Sales Alignment & Cross-Functional Leadership Maintain strong alignment with sales, leadership, product, and operations.
Translate sales feedback, customer objections, and market intelligence into actionable marketing initiatives.
Support lead generation and establish clear processes around lead ownership, quality, follow-up, and conversion.
Build effective relationships across US and international teams through regular meetings and planning sessions.
Digital Marketing, Content & Brand Manage social media strategy, content calendars, campaigns, and performance.
Oversee website SEO and website-led campaigns to improve visibility, engagement, and conversion.
Coordinate content across social media, websites, email, product launches, and sales materials.
Maintain consistent brand positioning across markets, channels, partners, and communications.
Manage marketing assets including photography, video, brochures, presentations, and sales collateral.
Events & Partnerships Develop event strategies based on target audience, strategic relevance, and commercial value.
Manage pre-event promotion, on-site activity, sales coordination, and post-event follow-up.
Support distributor, installer, and partner marketing initiatives.
Manage agencies, contractors, creators, and external partners against scope, quality, deadlines, and budget.
Measurement & Optimization Establish KPIs for campaigns, products, channels, events, and verticals.
Measure performance against strategy, objectives, and budget.
Provide leadership with concise reporting covering results, commercial insights, risks, and recommendations.
Continuously refine marketing plans using customer feedback, sales input, and performance data.

What We're Looking For Demonstrable experience in Marketing Management, Product Marketing, or commercially focused marketing .
Strong strategic thinking, planning, budgeting, and project-management skills.
Experience developing differentiated strategies across multiple products, audiences, markets, customer segments, or verticals.
Strong commercial awareness and ability to connect marketing activity with sales channels, revenue opportunities, and customer adoption.
Experience across social media, content, websites, SEO, digital marketing, and integrated campaigns .
Strong analytical skills, including KPI development, performance interpretation, and data-driven decision-making.
Strong ownership, sound judgment, and ability to manage competing priorities while maintaining strategic focus.
Native or professional-level fluent English.

Location & Working ArrangementIllinois — Preferred Our headquarters is located near Chicago, Illinois .
Candidates based in Michigan will work remotely , with periodic travel required.
Candidates in these states will work remotely , with periodic travel within the US required.

Working Hours This role requires flexibility to accommodate some US working hours, particularly Eastern/Central Time , for regular collaboration with leadership, sales, and operations.
Travel Requirements Periodic travel within the United States is an essential requirement of the role.
Travel may include:
Planning sessions
Team-building activities
Candidates must have the ability and willingness to travel to the US periodically .
If applicable, candidates based outside the US must currently hold the appropriate valid US visa or other authorization required for US business travel .

Health, dental, vision, and life insurance
Flexible working arrangements
Paid time off and company holidays
A clear marketing plan directly linked to company strategy and commercial objectives.
Distinct strategies for priority verticals and customer segments.
Stronger marketing and sales alignment.
Improved channel support and follow-through.
Improved visibility, engagement, lead quality, and conversion from digital and event activity.
Reliable performance reporting and timely corrective action.
Consistent brand positioning and disciplined execution across markets and channels.

Equal Opportunity We are committed to building a capable, collaborative, and high-performing team. J-18808-Ljbffr RediRecruit Talent Partners