Content Creator, Advertising (Full-Time)

Company Overview:Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 16+ brands and thousands of unique products.Position Title: Content StrategistPosition Overview:We are looking for a bold, data-savvy Content Strategist to join our Growve team for our Sunwarrior brand. This brand-focused role will support our Marketing team and lead high-impact creative campaigns that drive awareness, engagement, and conversions for our mostly female audience. The Content Strategist will engage millions of health-conscious consumers excited about the brand and create compelling content across channels, fueled by a passion for health, wellness and performance.The ideal candidate is a talented creative with experience in consumer brands and digital content, has a high attention to detail, is passionate about process, and understands best practices across all content disciplines.Work with CMO, web and social media teams to develop and execute a comprehensive digital marketing strategy to support sales growth, brand visibility, and customer engagement.Understand SEO/SEM efforts to execute on top prompt related content to increase organic traffic and search visibility.Create and assist with managing paid advertising campaigns (Google Ads, LinkedIn, META), optimizing for ROI and lead quality.Oversee and analyze campaign performance metrics using tools like Google Analytics, and TripleWhale.Collaborate with sales, product, and R&D teams to develop content that educates customers and supports the sales process.Lead the social media team to increase brand awareness and audience engagement.Stay current with competition, social and digital trends, tools, and best practices, especially within the health and wellness sector.Manage external partners, agencies, or creative freelancers as needed.Skills & Qualifications:Bachelor’s degree in graphic design, Marketing, or related field.3+ years of experience in content creation, campaign development or digital marketing, specifically Meta, TikTok, and Google/YouTube platforms.3 + years of experience in a creative role, preferably in an agency or startup environment.An available online portfolio.Be comfortable featuring yourself in photo and videography content. Ability to leverage data and insights to drive content performance and ROI.Deep understanding of content across social, email web, and influencer channels.Creative thinker with a strong eye for visual cohesion and brand tone with a data-driven mindset.Strong Excel and data visualization skills.Passion for humor and creative briefs with hooks, tempo and imagery.Located in or willing to relocate to St. Full Time with Competitive PayHealth Benefits PackageDTO401(k)Progressive Working EnvironmentLocated in St.