Senior Copywriter, Brand Marketing

Senior Brand Copywriter Here at Hometap, we're collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they've built in their home to pay for what's most important to them, from handling debt to finally making much-needed renovations, without taking on debt.

The Boston Globe and Forbes have recognized us as a great place to work, and we've been honored for our commitment to innovation in the fintech space by Inc., In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie.

Who You Are As our Senior Brand Copywriter, you will act as a creative and brand stakeholder across the organization and use language to communicate our brand story and drive new business. You'll work closely with our Marketing, People Ops, and Legal teams to gather relevant information, and business requirements, collaborate and strengthen our brand voice, and bring creative solutions to market across paid, owned, and internal channels through content (blogs, emails, social media posts, video. and ads (social media ads, SEM, audio, video, etc.).

The development of a broad range of materials driven by your superior writing ability across multiple platforms, use cases and personas

Understanding and adhering to established brand guidelines and copy style guidelines; helping build and shape future iterations

Collaborating with other creative team members to concept ideas and deliver solutions that work holistically to tell a story

Creatively bringing to life various initiatives, while ensuring that all materials we produce are consistent with our brand

Exploring several viable options and walking creative leaders and stakeholders through thinking to support creative decision-making

Owning the copy (and flexing as needed) throughout the entire creative process, through design to final product

Collaboration and information gathering across a broad range of stakeholders including marketing, design, product, legal, and underwriting

Researching and becoming an expert in the consumer finance industry, specifically within the home equity lending and investment space

Working cross-functionally to plan, execute and track brand marketing initiatives and campaigns

Working in alignment with creative direction provided by the Associate Creative Director, Creative Director, or Head of Brand Marketing

What You Bring 7-10 years experience, specifically with B2C copywriting environments, either agency or in-house

Experience writing copy across web, ads, product, email, video and more

Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs

Ability to use language effectively to drive business results

Willingness to internalize and incorporate feedback from creative leadership and the broader marketing team

Bonus Points: You'll also receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.

Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home's future value — all without any monthly payments over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life. We provide employment opportunities regardless of race, age, color, religion, sex, sexual orientation, gender, gender identity, gender expression, genetic information, national origin, pregnancy, marital, veteran, or disability status.