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Head of Product Marketing Management - B2B

$134k - $158k

CoStar Group

Manager, Product Marketing – Ten-X – Irvine, CA

CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly uniqueand valuable offerings to our customers.We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Manager, Product Marketing Irvine, CA | In office, Monday-Friday

Ten-X is the world’s largest online commercial real estate auction platform. The Ten-X platform empowers brokers, sellers and buyers with data-driven technology and comprehensive marketing tools to expand market visibility and decrease time to close deals.

Ten-X is seeking a strategic, hands-on Manager to shape and execute the marketing vision for our commercial real estate marketplace. You will serve as the manager of the marketing function—setting strategy, managing resources, measuring business impact, and partnering closely with Sales and other leaders to accelerate growth. This is a true player-coach opportunity for a leader who is equally comfortable guiding a team and personally driving campaigns, content, account-based marketing, and funnel analysis.

Define and execute the Ten-X marketing strategy and go-to-market plan in support of business growth

Own the marketing budget and allocate resources across centralized CoStar shared services and external partners

Translate marketing performance into clear business insights and executive-level reporting

Partner with Sales leadership to align priorities, messaging, campaigns, and the end-to-end customer journey

Lead seller marketing and account-based marketing strategies for institutional sellers, applying insights provided by BI and CoStar Analytics

Remain actively involved in execution, including campaign development, content creation, messaging, and funnel analysis

Coordinate with CoStar shared services, including search marketing, design, analytics, and brand—and manage agency and vendor relationships to deliver high-quality work

Use AI tools in your own workflow - for campaign development, content creation, and funnel analysis - to increase the speed and quality of marketing output and share effective practices with the team

Bachelor’s degree in Marketing, Business, or a related field, from an accredited, not-for-profit, in person, University or College

  • 8+ years of progressive marketing experience, including experience leading teams or significant cross-functional initiatives
  • Demonstrated success as a player-coach who can set strategy and personally execute campaigns, content, or analysis
  • Strong executive communication, influence, collaboration, and stakeholder management skills
  • Experience managing budgets, agencies, vendors, and shared-service relationships
  • Experience in a marketplace, commercial real estate, technology, software, data, or B2B platform business

Familiarity with commercial real estate or auction and marketplace dynamics

Enjoy a rewarding atmosphere where you can learn, excel, and grow. When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance

  • Virtual and in person mental health counseling services for individuals and family
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Tuition reimbursement
  • On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)
  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability.

Vacancy posted 5 days ago
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