Head of Influencer Marketing

Manager, Influencer Marketing

As the Kitchen's Senior Manager, Influencer Marketing, you'll be tasked with driving powerful creator marketing strategies for some of the most iconic brands in foods such as Heinz, Kraft Mac and Cheese, Philadelphia, and more. In this role, you will work closely with brand, PR, media, and social media teams across Kraft Heinz to conceptualize and execute creator marketing campaigns to reach our audiences.

You will work alongside brand teams to craft compelling influencer/creator campaigns that breakthrough the noise

Leadership: You will be the owner of your brands and responsible for providing brand teams with in-depth knowledge and guidance of the creator space

Innovation: You will bring new and fresh ideas for partnerships, creative ideas, and out of the box influencer executions

You're willing to work across functions and help others succeed and partner with key teams like PR and media.

Ideation: You enjoy the creative process. You might not consider yourself a "creative" by role or title, but you like to be a part of the ideation process, and you enjoy contributing ideas.

Execution: You will be the day-to-day lead on your brands responsible for the successful execution of programs and campaigns including briefing creators and agencies, influencer identification, content approvals and reporting

You're connected to the metrics and measures of influencer marketing and which ones drive results.

4-6 years relevant experience working in a strategic capacity in the influencer space

• Experience or work in a strategy capacity or in a role where you have had to understand brand foundations, and audiences and know to incorporate creators into a larger strategy
• Experience leading negotiations with all levels of talent from micro to celebrity and have contacts with creators and agents
• You're culturally connected – with a keen sense of what's going on in online culture.
• You've led campaigns and have experience across all social platforms and experience with different formats (short form, long form, live-streams, etc..)
• Experience managing influencer campaigns from ideation through reporting
• Creatively minded and know how to work with creators to craft engaging content that resonates with their audiences
• You're technologically savvy, with an understanding of the tools used to mine insights and monitor performance.
• Have experience managing campaign budgets
• Experimentation mindset, embracing new creative technologies, media platforms, and trends.
• A curiosity and enthusiasm for the unique world of online culture.
• A strong, personal passion for food and food marketing

The Kitchen, Kraft Heinz, and Salt XC are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.