Senior Advertising Copywriter

HCP - Senior Copywriter
The Senior Copywriter (Sr. CW) works collaboratively with brand copy teams and is responsible for researching, creating, and writing copy that properly reflects the client’s strategy. They will support the generation of unique and innovative materials for brand(s)/client(s), developing text from draft stage through final copy. Work can include revising/writing manuscripts, referencing, annotating client medical, legal, or regulatory submissions. They will collaborate with Art and Editorial teams as needed to ensure content is accurate and displayed correctly. They will start to demonstrate management skills through mentorship and training of junior team members.

Responsibilities
Copywriting and Creative Execution
Writes in a clear and concise manner while maintaining quality control, proper grammar, agency process, client referencing, and legal requirements.

Cross-Functional Collaboration
Collaborates and communicates with team members in a productive manner to ensure goals are met and to attain/maintain creative vision outlined for the agency.

Strategic Thinking
Demonstrates knowledge of marketing plans including objectives and strategies and how success will be measured.

Administration
Maintains timely and detail-oriented and accurate approaches to administrative duties.

Copywriting and Creation Execution

Performs research, analyzes, and interprets data from clinical studies, presentations, and published papers.

Creates copy content for assigned projects on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphics.

Performs proofing/editing on all copy, paying strict attention to details of copy/art agreements.

Understands and implements agency/client review and routing systems; revises agency copy, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.

Logically organizes material from a range of sources to create a compelling narrative/story flow.

Demonstrates consistency in effectiveness and delivery of job expectations.

Delivers solid work across the range of audiences and brands.

Cross-Functional Collaboration

Demonstrates understanding of, and maintains relationships with different agency departments including Editorial, Account, Strategy, and Project Management.

Always communicates with team members regarding deadlines, revisions, quality control, and new work.

Collaborates with team in a productive manner.

Works with Art teams to support creative approaches to communicate brand personality and messages for both the overall campaign and individual materials.

Proactively approaches supervisor with new ideas and suggestions for personal career growth and team dynamics.

Begins to mentor and train junior team members.

Strategic Thinking

Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.

Understands marketing plans, including objectives, strategies, and how success will be measured.

Contributes innovative ideas appropriate to the clients marketing strategy, and audience needs.

Administration

Demonstrates detail oriented and organized approach to daily responsibilities.

Completes timesheets, expenses, and all other administrative duties accurately and on timely basis.

Qualifications

Degree or diploma in Marketing, Advertising, Communications, or related field.

Minimum 2+ years of experience in Marketing/Advertising Business.

Portfolio of work demonstrating strong and consistent writing ability required.

Proficiency with Microsoft Office Suite (Outlook, Excel, Word, Teams).

Strong written and verbal communication.

Understanding of market access channels (e.g., health plans, health systems, GPO, PBMs, LTC) and stakeholders.

Knowledge of brand value proposition and its significance in market access communications.

Experience in market research (e.g., steering committees, advisory boards, strategic workshops).

Basic understanding of brand(s) value story and key supporting data (clinical and economic).

Ability to play a role in market research and strategy within assigned brands.

Soft Skills

Strong written and verbal communication.

Attentive and shows interest in subject matter.

Creates clear goals, identifies resources, and schedules tasks to meet deadlines.

Effective teamwork and collaboration.

Problem-solving orientation.

Creative mind.

Motivated and engaged.

Attention to detail and self-editing.

Compensation
$75,000 to $100,000 annually

Equal Opportunity Employer
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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