Head of Marketing Adoption

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Marketing Manager
As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.

Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.

Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.

Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.

Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.

Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.

Provides leasing and marketing training and best practices to onsite teams.

Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.

Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.

Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.

Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

Bachelor's degree in marketing, communications, or a related field.

Proven experience in marketing support or a similar role.

Knowledge of consumer/user digital experience.

Familiarity with online digital marketing platforms.

Creative mindset with a keen eye for detail.

3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.

Experience in Real Estate Property Management

Experience with Property Management Software - Yardi, Onesite, Entrata

Experience with industry-related CRMs - Rent Dynamics, Knock.

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