Senior Strategist / Health

We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. Email & SMS Strategist you will…

Translate broader business goals into actionable email and SMS strategies across programs and customer journeys. You ensure every tactic serves a clear purpose and aligns with long-term growth.
Connect channel strategy to the wider ecosystem, ensuring your plans align with cross-channel orchestration and customer experience design. Support Discovery & Gather Insights: Lead channel-specific discovery inputs for new initiatives, helping to synthesize data into opportunity areas and roadmap recommendations. Guide Cross-Functional Execution: Work closely with Creative, CX, Analytics, and Tech teams to ensure your strategy is clearly understood and effectively executed. Define and implement measurement approaches to track how channel performance impacts business outcomes. Own the testing roadmap, ensuring learnings are documented and shared across the team.
Own Program-Level Outcomes: Take responsibility for the strategic success of specific programs, ensuring they meet performance targets and maintain high quality.
Inform Roadmaps & Prioritization: Provide data-backed recommendations for roadmap prioritization, helping to identify the highest-impact opportunities.
Ensure all campaign and journey designs align with data capabilities and the intended customer experience.
Identify Implementation Risks: Proactively flag potential dependencies or gaps in data and orchestration that could hinder campaign performance.
Core Strategic Expertise: 3–5 years of experience in email, SMS, or owned-channel strategy, with a track record of managing multi-touch customer journeys.
Bachelor’s degree or equivalent professional experience.
Data-Informed Design: Ability to work with data teams to understand platform constraints and translate data insights into campaign improvements.
At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.
MERGE believes in transparency and equity. MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!