Head of Sales & Marketing (fulltime)

Marketing Director
Location: New Rochelle, NY (On-site)

Type: Full-Time
Tri-Vin Wines and Spirits is seeking a strategic and results-driven Marketing Director to lead the company's marketing initiatives across our wine and spirits portfolio. This individual will oversee the development and execution of brand-building programs, sales support initiatives, digital marketing efforts, and market activation strategies that drive awareness, engagement, and revenue growth.
The Marketing Director will work closely with executive leadership, sales teams, suppliers, distributors, and external creative partners to develop impactful marketing strategies that strengthen Tri-Vin's position within the beverage alcohol industry.
Marketing Strategy & Leadership

Develop and execute comprehensive marketing strategies across Tri-Vin's portfolio of wine and spirits brands
Lead annual marketing planning, budgeting, and campaign development
Align marketing initiatives with company growth objectives and sales priorities
Oversee brand positioning, messaging, and visual consistency across all marketing channels
Identify opportunities to increase market visibility, consumer engagement, and brand awareness
Brand Development & Activation
Create and implement marketing programs that support both on-premise and off-premise channels
Oversee seasonal campaigns, promotional initiatives, events, and activations
Collaborate with suppliers and distributor partners to execute impactful marketing initiatives
Manage the development of POS materials, presentations, digital assets, and sales support tools
Drive innovative ideas that support distribution growth and customer engagement
Lead and mentor internal marketing and creative personnel
Manage external agencies, vendors, freelancers, and marketing partners
Partner closely with sales leadership to support market priorities and national account initiatives
Collaborate cross-functionally with operations, finance, and executive leadership teams
Oversee project timelines, deliverables, and marketing budgets
Digital & Content Marketing
Oversee website content, social media strategy, email marketing, and digital campaigns
Ensure all digital marketing initiatives align with company branding and objectives
Analyze digital and campaign performance metrics to optimize future initiatives
Support content development for brand storytelling and consumer engagement
Reporting & Performance Analysis
Monitor campaign performance, ROI, and sales impact
Identify opportunities for operational and marketing efficiencies
Bachelor's degree in Marketing, Communications, Business, or related field preferred

• 8+ years of marketing experience, preferably within beverage alcohol, CPG, or related industries
• Strong understanding of wine and spirits distribution, supplier relationships, and market activation
• Experience leading integrated marketing campaigns from concept through execution
• Proven leadership and team management experience
• Strong project management and organizational skills
• Proficiency with Microsoft 365 and marketing platforms
• Ability to manage multiple priorities in a fast-paced environment

Creative agencies and production vendors
POS and merchandising vendors
Media and digital marketing partners
At Tri-Vin Wines and Spirits, we believe our people are the key to our success. Benefits include medical, dental, and vision insurance, a 401(k) retirement savings plan with company match, paid time off and company holidays, disability and life insurance coverage, flexible spending accounts, and many more valuable benefits. We also offer meaningful opportunities for professional development and continued learning within the wine and spirits industry.

Diversity & Inclusion Statement:
Tri-Vin Wines and Spirits is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.