Senior Strategist (Full-Time)

Inflow Sr. Paid Social Strategist Tampa, FL·Denver, CO·Full time
The Sr. Social Paid Strategist’s key role is to achieve client goals through the execution of Social PPC strategies and to be a technical & strategic resource for clients and team members. The Sr. Paid Social Strategist is responsible for managing and executing Social PPC work for a set of strategic client accounts. Agency Experience Required.

About Inflow
Inflow is an established agency with a 17 year track record of providing top-tier results to our clients. Our team is our greatest asset and we strive to recruit and retain the best in the business. Our goal is to build an all-star team of passionate digital marketing experts who continue to push the bar higher and help each other become the best digital marketers in the industry so we can provide clients unparalleled results and service.

Description
Overview

The Sr. Social Paid Strategist’s key role is to achieve client goals through the execution of Social PPC strategies and to be a technical & strategic resource for clients and team members. The Sr. Paid Social Strategist is responsible for managing and executing Social PPC work for a set of strategic client accounts.

As a Sr. Strategist, it is imperative that this team member is able to establish themself as a business partner to our clients. This means providing guidance on strategies while acting as a leader and listener who is aware of how to best support solutions with Inflow’s service offerings and network. Identifying and implementing thoughtful strategies and bringing forward-thinking ideas to the table with passion is key to developing client success and happiness.

The Sr. Social Paid Strategist needs to be a thought leader for Inflow, and participate in the greater marketing community by blogging, interacting on social channels, and attending conferences. They will also assist with the sales process by reviewing social ad accounts and making recommendations, and/or participating in meetings. They will also assist with research and development of existing or new Social PPC tools or processes to improve the Paid Team.

Duties and responsibilities

Paid Platforms / Services

Actively researches and recommends new Social platforms and strategies for their Team’s clients as well as the department

Recommend new service models, concepts and offerings

Identifies when other Inflow department services could add value to the client’s results and coordinates with the Paid Services Director.

Client Results/Status

Determine when spend should be adjusted and on which platforms and campaigns

Ensures that their clients’ results are being achieved and assists in making changes when results are not being achieved.

Makes recommendations to current client strategies/deliverables that will improve overall results/performance and client relationships.

Knows the client’s personal goals and what drives their decisions

Assures client hours / story points / resources are sufficient and determines the best course of action for increasing resources and/or adjusting expectations.

Technology

Identify Social Marketing tools that could benefit the team

Work with other team members to ensure the successful implementation of tools that are needed to achieve client goals

Training the team on the tools to be used to achieve client goals

Plan out tasks to clearly focus on client goals and prioritize workload based on allotted resources and their greatest impact on client results.

Translate top level strategy into tasks with clear direction to implement effectively.

Works with team members to ensure they are confident that the work assigned can be completed on-time and to the company’s expectations.

Create checklists and define what “done” looks like for tasks so that others clearly understand what’s expected of them when implementing work

Helps develop sales presentations and takes part in sales meetings and acts as a sales engineer when needed.

Monitor resources worked against total assigned for all clients and tasks

Notifies the Management when resources are not sufficient to complete all desired work

Works with Management to help define and discuss team goals, capacity and process

Qualifications

To qualify for the Sr. Social Paid Strategist position a team member needs to have the following qualifications:

Agency experience required

Minimum of 5 years of industry experience

Current knowledge of the eCommerce/Paid Social industry and trends

Demonstrates a willingness and ability to communicate openly, directly and professionally with clients, the department, cross-teams and Inflow’s leadership team

Self and situational awareness; an ability to 'read the room'; a leader and a listener

Data analysis - Ability to drive action and make recommendations based on data

Experience with client reporting that demonstrates the relationship between effort and results

Familiarity with different approaches to account structure (and knowing when to use one vs. another)

Basic knowledge of website structure, URL structure, and implementation of popular tracking/phone call/remarketing/other pixel code snippets

Copywriting skills, especially as it relates to ad copy, landing page content, and website goals

Experience managing multiple clients and prioritizing to complete projects successfully and on time

Demonstrates ability to quickly learn the client's business and revenue models in order to align marketing strategies to impact the client's bottom line

Proven track record for managing campaigns to achieve client goals

Experience creating omnichannel marketing strategies and coordinating with various teams to implement.

Demonstrates the ability and willingness to resolve client issues quickly and professionally

Demonstrates a commitment to identifying and meeting client goals.

Technical Skills to include:

Social Media Platform Expertise - Facebook / Instagram, Pinterest, Twitter, LinkedIn TikTok, Reddit

Advanced copywriting skills, especially as it relates to ad copy, landing page content, and website goals

Advanced knowledge of the Facebook Pixel and custom events.

In-depth knowledge of Facebook and Google Analytics attribution models.

Facebook Catalog experience relating to data sources and campaign implementation.

Experience with reporting tools such as Supermetrics and Google Data Studio.

Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for internal team members and clients.

Thorough knowledge of privacy laws relating to ad blockers, CCPA and GDPR.

Advanced Excel/Google Spreadsheets knowledge (tables, data manipulation formulas such as vlookups, pivot tables)

A good understanding of split testing and other ways to optimize CTR, CPA and ROAS

Facebook / Instagram certification, Blueprint Certification and additional Social Certifications as they become available

Nice To Haves:

Google Ads Certified, Current (maintain passing score for fundamentals and at least 1 advanced exam)

Google Analytics Experience

Experience with Google Ads Editor

Experience with Search, Display, Remarketing, RLSA and Shopping campaigns.

Experience managing Merchant Center and Data feeds.

Experience with competitive analysis tools such as SEMRush, Spyfu, etc.

Paid vacation and sick days

Half-day Fridays, year round

Insurance: Health, dental, vision, life, short-term and long-term disability

401K with employer contributions

Health and wellness budget (up to $65/month): Get a gym membership on us, and/or support your mental health and wellness needs (massages, physical therapy, and reiki all count!).

Monthly internet stipend

Give Back/ Civic Action Days: We provide time off for voting, political activism, marches/demonstrations, and time to volunteer with an organization that is important to you

Bonus opportunities

Continued education budget: An annual $500 budget to educate yourself and expand your knowledge

#J-18808-Ljbffr InFlow Systems, Inc.