Head of Marketing Strategy & Planning - Remote

Marketing Strategy Manager
Pritchard Industries is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners in the industries we serve. With services from facility maintenance and janitorial to landscaping and snow removal, we enable desired outcomes for our clients through consistent service and outstanding people.
Pritchard Industries is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and revenue impact.
Campaign development and execution
Vertical marketing (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
Market intelligence and competitive insights
Marketing Strategy & Planning

Develop and manage the annual marketing plan aligned to growth objectives
Define target segments and prioritize growth opportunities
Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
Align marketing strategies with service capabilities and business priorities
Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
Own lead generation strategy to drive pipeline growth
Manage social media strategy and execution, ensuring consistent messaging and brand presence
Maintain campaign calendars and track performance across all initiatives
Account-Based & Client Marketing

Develop and execute account-based marketing (ABM) programs for priority accounts
Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
Partner with internal teams to align marketing efforts with key client priorities
Manage participation, planning, and follow-up campaigns to maximize impact
Ensure events contribute to pipeline generation and brand visibility
Market Intelligence & Competitive Insights

Conduct market research to identify trends and opportunities
Develop and maintain competitive intelligence, including battle cards
Thought Leadership & Content

Plan and oversee thought leadership content aligned with vertical strategies
Ensure content supports campaign goals and strengthens market positioning
Performance & Optimization

Track and optimize marketing performance based on data and KPIs
Marketing-sourced pipeline
Marketing-influenced revenue
MQL volume and quality
Vertical growth performance
Annual marketing plan
Bachelor's degree in Marketing, Business, or related field

• 5–8+ years of experience in marketing strategy, product marketing, or growth marketing
• Experience in service-based or B2B industries preferred
• Strong background in campaign execution, digital marketing, and events
• Strong pipeline and revenue contribution from marketing

High-performing campaigns across digital, social, and events
Clear market positioning supported by competitive insights
Fully remote (Eastern Standard Time Preferred)

• Paid holidays and vacation time.
• Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
• Bonus Pay

LI-Remote
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.