Head of Marketing Management

Reports to: Vice President of Operations

Status: Full-Time, Exempt

Application review will begin the first week of January.

Position Summary

The Marketing Manager leads and executes marketing strategy for the Broken Arrow Chamber of Commerce (BACC) in alignment with the BACC’s Strategic Plan and annual goals. This role focuses on strategic marketing, brand management, campaign development, digital marketing, and promotion of programs and events that advance the BACC’s mission and value. Communications and media relations are included but function in support of broader marketing strategy, with an emphasis on proactive, goal-driven marketing that delivers organizational results.

This position works closely with the Marketing Director of the Broken Arrow Economic Development Corporation (BAEDC) to maintain a unified marketing framework. Each role remains responsible for its own organization while collaborating on shared messaging, branding, co-branded initiatives, and select cross-organizational projects.

Key Responsibilities

Develop and execute annual marketing plan aligned with the BACC’s strategic plan and goals

Translate strategic priorities into integrated marketing campaigns that support membership, sponsorships, programs, and events

Establish clear marketing objectives, timelines, and performance measures

Ensure marketing efforts are proactive, strategic, and outcomes-focused

Collaborate with internal teams to align marketing with organizational objectives

Brand Management & Visual Identity

Serve as steward of the brand, ensuring consistent visual identity, tone, and messaging

Produce and oversee high-quality graphic design and marketing materials across digital and print platforms

Maintain brand standards while supporting co-branded initiatives with the BAEDC and community partners

Digital Marketing & Platforms

Manage and maintain websites, ensuring current, engaging, and user-friendly content

Oversee social media presence with a marketing-first approach focused on campaigns, engagement, and value creation

Develop and execute digital campaigns across email, social, and web platforms

Monitor performance metrics and adjust strategies to improve results

Event, Program & Member Marketing

Lead marketing efforts for the BACC’s programs, initiatives, and signature events

Collaborate with programming and events staff to develop integrated marketing timelines and promotional strategies

Capture and curate photography and visual content at the BACC’s events

Support membership recruitment, retention, and sponsorship marketing through targeted campaigns and materials

Communications & Media Relations (Marketing-Aligned)

Develop and manage communications that support marketing objectives, campaigns, and brand positioning

Prepare and distribute press releases and media content

Develop and maintain relationships with local and regional media partners

Ensure external communications reinforce strategic messaging and organizational priorities

Internal & Cross-Organizational Collaboration

Provide marketing guidance and support to the BACC’s staff to ensure consistency and quality

Support special projects, campaigns, and organizational priorities as assigned

Collaborate with the BAEDC Marketing Director to maintain unified messaging and branding and to execute co-branded and cross-organizational marketing initiatives

Participate in regular coordination to ensure clarity of roles, responsibilities, and timelines

Qualifications

Bachelor’s degree in marketing or equivalent experience

Minimum 3 years of progressively responsible marketing experience

Experience managing websites, email platforms, and social media

Proficiency with modern marketing platforms including content management systems, email marketing tools, and social media management software

Working knowledge of artificial intelligence tools used to enhance marketing effectiveness, efficiency, and insight preferred

Experience with analytics and reporting tools for evaluating marketing performance and informing strategy adjustments

Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously

Experience supporting strategic plan execution through marketing

Experience in chambers, economic development, or membership organizations preferred

Professional, collaborative, and proactive

Comfortable balancing independent and team-based work

Comfortable adopting new tools and technologies, including AI-enabled marketing tools, to improve efficiency and outcomes while maintaining sound professional judgment and brand integrity

Adaptable and solutions-oriented

This is an onsite position

Physical & Mental Requirements

The BACC is committed to continuous professional growth and development, including both technical expertise and transformational soft skills. Success in this position requires strong emotional intelligence and professional judgment, including the ability to collaborate across teams, build and maintain effective working relationships, demonstrate organizational awareness, communicate with clarity and purpose, adapt to shifting priorities, take initiative, and perform accurately under pressure while meeting critical deadlines in a fast-paced, community-facing environment.

Frequent verbal communication is required in this role, including interaction with staff, members, partners, and external stakeholders.

Specific vision abilities required for this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Must possess sight and hearing sufficient to perform essential functions of the position.

Must be able to stand and move intermittently throughout the workday.

May be required to sit, stand, walk, or drive for extended periods of time.

May be required to lift up to twenty-five (25) pounds.

Working Conditions & Environmental Exposures

Work is regularly performed in both a climate-controlled office environment and frequently performed at off-site locations throughout the community.

Noise levels and environmental conditions will vary depending on location.

This position requires frequent attendance at meetings and events.

No environmental hazards are encountered in performance of normal job duties.

This role may require occasional local travel and the ability to adapt to multiple types of workspaces.

This position may require occasional travel within and outside the State of Oklahoma by car and/or airplane.

Extended periods of sitting, standing, walking, and driving may be necessary.

Base Salary and Benefits

Full-time salaried position: salary may be based on experience

The BACC offers a generous benefits package to all full-time employees, who meet Plan requirements. Employee benefits are fully detailed in Employee Handbook and are subject to change with notice. Current benefits include, but are not limited to, the following:

Medical insurance

Vision insurance

Life insurance

AD&D insurance

401(k)

Paid holidays, including work week between Christmas and New Year’s Day

Vacation/PTO

More

This job description is not intended to be an employment contract, nor does it dissolve the “at will” employment relationship between BACC/BAEDC and employees, including the Marketing Manager.

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