Marketing Planning & Development Lead

Job ID: 31163684Company: Abbott LaboratoriesLocation: Full timeCategory: MarketingIndustry: HealthcarePosted: 2026-10-05Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.Job TitleGroup Downstream Marketing Manager, AcuteWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contributionTuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.Abbott is seeking a passionate, experienced strategic medical device marketing leader to join our Heart Failure team. Heart Failure is a condition that affects 6 million people in the United States alone, and Abbott’s coordinated effort to bring new medical device solutions to this population will revolutionize how this debilitating condition is treated in the US and around the world. Abbott’s technologies offer advanced monitoring support for patients with advanced heart failure, helping to improve survival and quality of life. For this exciting Group Downstream Marketing Manager opportunity, we are looking for a dynamic and collaborative individual who possesses strong marketing and leadership acumen. This high-visibility role requires someone who can effectively communicate across all areas of the company, as they will interact regularly with Training and Education, Global Marketing, Sales, Customers, and Leadership. What You'll Work OnThe Group Downstream Marketing Manager leads the establishment of the marketing vision and annual objectives, goals, strategies, and key initiatives for the US marketing organization. Manages a team of high-performing individuals and provides informal and formal coaching in alignment with organizational objectives. Conducts regular performance assessments. Manages monthly, quarterly, and annual budgets. Leads planning activities including development and execution of product commercialization strategies and tactics. Builds relationships with key opinion leaders and customers to help develop/drive marketing strategies.Direct and coordinate Marketing and Market Development activities toward accomplishment of business goals and objectives Establish Marketing project priorities and allocate resources and workload Competition and positioning: thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate products versus the competition in a profitable manner that adds value to the customer Ensure appropriate training and education is provided to those personnel involved in the use or application of division products Develop and execute marketing strategies through cross-divisional collaboration, planning, and influence Analyze results of executed strategies to assure achievement of company sales and profit objectives Work with internal business partners to develop integrated marketing plans to drive product mix and grow Abbott’s Heart Failure franchise, including clinical research and publications Train, coach, mentor, and evaluate team members and support group personnel to enhance the probability of successful project completion Prepare and manage annual department budget. Hire and retain a diverse, highly qualified staff and provide ongoing performance feedback. Set goals aligned to department plans and manage execution through coaching and mentoring. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments. Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors Perform other related duties and responsibilities, on occasion, as assignedRequired QualificationsBachelor's degree in business, science/engineering, nursing, or equivalent 10+ years of progressively responsible business experience in a medical device or pharmaceutical company or equivalent 3+ years of demonstrated experience at a managerial (supervisory) level, including prior manager-level leadership experience at a medical technology company preferred Extensive experience including launch of US medical products Strong interpersonal and people management skills Strong analytical and project management skills Must demonstrate ability to effectively prioritize projects that align with corporate priorities Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization Multi-tasks, prioritizes, and meets deadlines in a timely manner Strong organizational, planning, and follow-up skills and ability to hold others accountable Ability to work in a highly matrixed and geographically diverse business environment Ability to work effectively within a team in a fast-paced changing environment Ability to maintain regular and predictable attendance Ability to travel up to 35%Preferred QualificationsMBA preferred Cardiology experience, especially within the heart failure space Field experience a plus Experience working in a broader enterprise/cross-division business unit model preferredApply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at , on Facebook at , and on Twitter @AbbottNews.