Head of Events and Partner Marketing

Partner Marketing Manager — Cisco
As Partner Marketing Manager for Cisco, you own the marketing relationship and joint go-to-market strategy for one of Insight's largest and most strategic technology partnerships. You architect full-funnel, data-driven marketing that converts joint priorities into measurable pipeline, revenue, and margin — and you serve as the connective tissue between Cisco's partner teams and our cross-functional marketing engine.
This is a high-visibility, outcomes-driven role. You'll set the annual joint marketing plan, lead integrated demand generation and account-based programs, play a key role in flagship moments such as Cisco Live, and steward the partner's marketing investment end-to-end — from strategy through proof of performance and funding capture. Success is defined by the growth you drive and the strength of the partnership you build.
What You'll Own

Joint go-to-market strategy & planning: Build and run the annual Cisco marketing plan, aligning partner priorities to Insight's solution-area goals and multi-year growth objectives (e.g., networking, security, hybrid cloud, and AI-era infrastructure).
Full-funnel, data-driven demand generation: Work closely with Insight marketing functional areas to develop, launch, and optimize integrated campaigns spanning content syndication, paid and digital media, webinars, email, and events — measured against pipeline, conversion, and deal-velocity outcomes.
Account-based & intent-driven targeting: Equip campaign teams with propensity accounts, intent signals, and segmentation criteria to focus investment on the highest-value opportunities.
Multi-partner & ecosystem marketing: Design and execute "Power of 3" alliance plays that pair Cisco with complementary technology partners to expand reach and create differentiated joint solutions and AI go-to-market motions.
Flagship events: Play a key role in Cisco Live and joint flagship events end-to-end — strategy, messaging, target-account engagement, execution, and after-action analysis — to grow net-new pipeline and accelerate active deals.
Analytics, reporting & optimization: Maintain a regular marketing data readout cadence — translating performance into clear insights, recommendations, and pivots that improve ROI.
Stakeholder & investment management: Serve as the primary marketing point of contact for Cisco's external team; manage co-marketing investment, MDF, and proof-of-performance requirements to ensure all funding is collected.
Brand, content & storytelling: Uphold brand standards across all assets; keep the partner page, newsletters, and enablement content current; and surface compelling client stories and co-branded thought leadership.
Market & competitive intelligence: Track Cisco's portfolio, competitors, and market shifts to continuously sharpen joint strategy and messaging.
What Success Looks Like
In this role, impact is measured — not assumed. Within your first year you will:

Grow Cisco-sourced and -influenced pipeline and revenue against ambitious, multi-year partnership targets.
Increase the volume and quality of Cisco-tagged leads and improve their conversion through the funnel.
Deliver standout flagship and joint-partner events that produce qualified meetings and net-new opportunities.
Strengthen the Cisco relationship to a "best-in-class" / Partner-of-the-Year caliber through consistent, measurable results.
What You Bring

Education. BS/BA in Business, Marketing, or a related field; MBA or comparable post-graduate education a plus.
Experience. 7+ years in B2B marketing, with a track record in partner, channel, or alliance marketing. Technology-marketing experience strongly preferred; Cisco familiarity a plus.
Demand-gen depth. Hands-on experience building integrated, full-funnel campaigns and account-based programs that drive pipeline. Data fluency.
Comfort with CRM and marketing-automation platforms, marketing analytics, and budget/MDF management to guide decisions and prove ROI. Modern martech & AI mindset. Curiosity and fluency with today's marketing stack and an interest in applying AI and automation to scale and personalize programs.
Skills & Attributes

Results-oriented. Sets and meets deadlines in a fast-moving, multi-priority environment; uses metrics to guide the team and improve outcomes.
Strategic & collaborative. Thrives in a matrixed organization, leading cross-functional teams and external partners toward shared goals.
Strong communicator. Clear, persuasive written and verbal communication with both internal teams and senior partner stakeholders.
Operationally excellent. Builds and follows processes that elevate the teammate and client experience, and brings ideas for continuous improvement.
Business acumen. Sees the big picture and connects partner programs to revenue and margin goals.
Self-starter & leader. Grasps complex technical concepts quickly, follows through, and elevates those around them.
Creative & on-brand. Current on marketing trends and able to innovate within brand guidelines.
Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.