Head of Marketing Management

Company BackgroundAlamance is recognized as a leading manufacturer of aerosol whipped cream, flavored drinks, freeze pops, and bottled water, offering beloved brands like Classic Cream, Fun Pops, Coffee Toppers, Whipt, and Groovy Glacier. We produce, pack and ship private labels based on customer specific needs. An innovative company with proven experience in creating exciting new products that redefine what is possible in the food and beverage manufacturing industry.Position OpportunityThe Marketing Manager will play a key role in supporting Alamance Foods’ growth initiatives through strategy development and execution, strategic marketing, brand development, and cross-functional project management. Essential Duties/ResponsibilitiesProject Management: Lead and coordinate marketing projects from concept to completion, ensuring alignment with company goals, timelines, and budgets.Brand & Product Support: Assist in developing and maintaining consistent branding across all platforms and materials; collaborate with internal teams on packaging, promotions, and new product launches.Market Analysis: Conduct research on competitors, industry trends, and customer insights to inform marketing strategies and business development decisions.Content & Communication: Draft and manage marketing content for internal and external communications, including sales materials, social media, and trade events.Partner closely with Sales, R&D, Operations, and Leadership to ensure marketing initiatives align with organizational objectives.Plan and execute company participation in trade shows, customer meetings, and promotional events.Track and report on marketing performance metrics to evaluate effectiveness and identify opportunities for improvement.Education/Training/Certifications:Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.Project Management Certificate Preferred.Related Experience:3+ years of experience in marketing, project management, or related roles (experience in the food industry preferred but not required).Knowledge/Skills Experience:Strong organizational skills and ability to manage multiple priorities simultaneously.Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Suite or similar design tools a plus.J-18808-Ljbffr Alamance Foods