Head of Growth Marketing, Tech

Skylight is a technology startup based out of Los Angeles and San Francisco. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $180M+ in annual revenue while being completely bootstrapped and profitable. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. We're seeking an analytical and detail-oriented Growth Marketing Manager to support the Growth team in owning the paid acquisition strategy for new product innovation. This role will report to the Director of Growth while closely collaborating with New Business GMs to drive 0-1 paid media efforts, manage cost per acquisition targets and develop a rigorous creative testing roadmap. The ideal candidate is a strong communicator with a passion for creative testing and optimizing marketing spend.

Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets

Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning

Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates

Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research

Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency

Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics

Report key performance insights and make actionable recommendations that improve performance

4-7 years in a growth or performance marketing role with hands on experience in Meta and Google Ads

Experience with briefing creative teams and presenting creative performance data

Track record of scaling budgets while maintaining profitability and efficiency targets

Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)

Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality

Competitive Salary + Equity Package

Wellness, learning, and home-office budgets

Health, Dental & Vision Medical Plans

Company holidays on the first Friday of every month (Excluding November, December, and January)

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. but for legal reasons, we have to list NY and CO separately.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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