Senior SEO / Head of Marketing

Serves as the discipline leader for marketing and partners closely with other
topline disciplines (Sales and Revenue Management) to develop overarching
Responsible for creating a comprehensive marketing
strategy that aligns with the hotel(s) goals and positioning. oversees implementation of marketing strategies designed to drive topline
Manages all internal and
external communication and owns digital presence, including by not limited to
property website, third party channels and social media while maintaining brand
Identifies incremental marketing opportunities ranging from
partnerships, third-party cites and CVBs. performance regularly to General Manager(s), Sales and Revenue Management
leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of
Marketing, Sales, or related major; 3 years' experience in Marketing or a
4-year bachelor's degree in Business Administration, Marketing, Sales, or
1 year experience in Marketing or a comparable professional area.

Marketing Strategy

• Develops overarching marketing strategy from marketing plans to overall hotel
marketing budgets for hotel(s) they support to align with business priorities,
in consultation with General Manager(s).

• Actively participates in reoccurring Sales Strategy Meetings to articulate the
most up to date marketing strategy and implementation details.

• Reconciles marketing plan monthly with accruals, forecast in conjunction with
Leads repositioning efforts in partnership with Area Team, GM and hotel
Serves as brand guardian / liaison, verifying all marketing reflects brand
Leads and/or partners with Hotel Operations to conceptualize/execute
property-level Programming and Activation, based on brand guidelines.

• Leads the strategic pull-through of continent and brand promotions and
Partners with Revenue Management to develop and execute promotional strategy
Develops and manages property email marketing strategy, digital strategy
Com and Third-Party sites, paid media campaigns and performance to
Supports group lead generation efforts.

• the key marketing reports and adjusts strategy accordingly.
• Manages internal and external partners to verify deliverables are executed to

support hotel strategy.

• Develops and oversees/executes annual digital marketing plan, and overarching
partnership and marketing strategies to maximize hotel revenue production and
identify digital marketing opportunities on third party and local partner sites.

• Manages the OTA Strategy in collaboration with Revenue Management through
monthly market leader reviews, media investments and hotel positioning
Monitors and provides recommendations for SEO and updates as needed in
collaboration with Marriott Digital Services (MDS) or agency.

• Identifies digital marketing opportunities on third party and local partner
sites.

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with
Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.),
OTA Content (via respective extranet sites) and Third-Party and Group Sites (via
respective content management systems).

• Manages photography distribution including search photos, pre-arrival photos,
and photo gallery management

• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.).

Partnerships and Public Relations Management

• Sets overarching partnership strategy for hotel/cluster of hotels.
• Identifies and cultivates partnerships internally and externally, including

Marriott Digital Services (MDS).

• Manages cluster marketing strategies.
• Maintains frequent, active engagement with Area Directors of Marketing to

identified findings, best practices, and overall digital trends for their
portfolio of hotels.

• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch
angles and target segments.

• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.

Identifies outlet marketing opportunities on third party and local partner
sites.

• Defines in-house F&B programming in partnership with F&B Director and manages
Sets overarching social media strategy for hotel/group of hotels, outlining
goals and target segments.

• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and

Leads, own and direct asset development including hotel collateral,
photoshoots (sourcing, planning, on-site execution, post-editing and
Effectively measures and clearly communicates success of campaigns and digital
performance using relevant reports tools.

• GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• At Marriott International, we are dedicated to being an equal opportunity

protected basis, including disability, veteran status, or other basis protected
At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and
Attracting the world’s top hospitality
when they are empowered to be creative, thoughtful and compassionate.

Every day, we set the standard for rare and special luxury service the world
foundation of The Ritz-Carlton and are what guides us each day to be better than
It is this foundation and our belief that our culture drives success
by which The Ritz Carlton has earned the reputation as a global brand leader in
luxury hospitality. Standards, such as our Employee Promise, Credo and our Service Values. In joining The Ritz-Carlton, you join a portfolio of brands with Marriott
International.