Head of Marketing and Advertising

Insight Global’s client is seeking a creative, strategic, and results-driven Marketing Manager to lead the development and execution of marketing initiatives that drive brand awareness, lead generation, and overall business growth.
This role will be instrumental in supporting expansion into home improvement and energy efficiency services, including solar, HVAC, water heating, roofing, electrical upgrades, EV charging, and other residential solutions. This is a project-based contract position focused on building and strengthening the organization’s marketing foundation. The ideal candidate will take ownership of marketing strategy, improve digital performance, enhance website presence, and implement scalable systems and processes.
This is estimated to be a 4-6-month contract with the potential for extension.
Develop and execute marketing strategies aligned with business growth goals
Improve website SEO performance and overall digital presence
Run, manage, and optimize digital advertising campaigns across platforms such as Meta, Google Ads, and YouTube
Manage and maintain social media channels to drive engagement and brand awareness
Create weekly content, campaign ideas, and marketing initiatives
Execute email marketing campaigns and automate customer communication journeys
Analyze campaign and marketing performance data and adjust strategies accordingly
Leverage AI tools to enhance marketing efficiency, content creation, and campaign execution
Lead website updates including landing page creation, content optimization, and user experience improvements
Collaborate with internal stakeholders across leadership, sales, and operations to align marketing efforts
Manage multiple projects simultaneously while meeting deadlines and delivering results
Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
5+ years of hands-on experience in digital marketing with a focus on performance and lead generation
Proven track record of driving growth through marketing campaigns and strategies
Experience marketing to contractor, construction, or similar service-based industries
Ability to independently build, execute, and scale marketing strategies
Experience leveraging AI tools within marketing workflows for efficiency and optimization
Proficiency in managing paid advertising campaigns across Google and social media platforms
Strong analytical skills with the ability to interpret performance data and make actionable recommendations
Experience with local SEO strategies and Google Business Profile optimization